Building in-store excitement with free POS

Author: Lauren Earle

Everyone loves a freebie, and retailers are going to love the free POS materials available at free-pos.ca.

Jason Lutes, owner of Magnetic Hill Esso in Moncton, New Brunswick, says he places orders on free-pos.ca because it allows him to compete with large format stores.

“The POS materials are great-looking and professional, and it makes it look like we’re a national store with quality point-of-sale merchandise,” Lutes says. “These are the materials that are going to be at all of our big competitors, and it’s great the independents have access to it now.”

If independent c-gas retailers want to compete, they’ll need to follow Lutes’ lead and focus on merchandising and promotional techniques, creating in-store excitement and increasing impulse purchases.

To access a variety of POS materials, from wobblers to planograms and more, the retailer simply places an order at free-pos.ca. Up to 15 pieces can be ordered at a time, and shipping is free anywhere within the country.

Lutes says he uses free POS to supplement pieces provided by sales reps, and has seen positive results from using more materials.

“There’s a sales lift on promoted products,” he says. “We like anything that’s a two-for deal, because it definitely increases basket size.”

Free-pos.ca continues to expand, routinely adding more POS pieces and suppliers to the site, which already offers more than 100 pieces from Mars, Kraft, PepsiCo Foods, Hershey, Nestlé and more.

“I’m happy to see there are more vendors on the site now,” Lutes says. “I’ll place more orders for sure.”

3 tips for ordering from free-pos.ca and using the POS in your store:

1. Build in-store excitement. Professional POS materials attract and engage customers, who are then more inclined to make impulse purchases.

2. Emphasize promotions. POS materials make it clear to your customers which products are new and on promotion, allowing them to make quicker and easier decisions.

3. Increase customer spend. POS display materials promoting bundling and price combos increase both customer basket and transaction sizes.