5 ways to capitalize on Promo Select offers

Author: Lauren Earle

Independent retailers across the country have purchased more than a million boxes of open stock confectionery through Promo Select offers, and that number continues to climb as more and more retailers recognize the value of this distinctive program.

Different SKUs from the bestselling brands are on deal throughout each eight-week period, and the offers are available through your full-service distributor and outlined online at conveniencecentral.ca.

Here are five tips for working Promo Select into your calendar:

1. Talk to your sales rep. Regular communication with your rep will ensure you have the most up-to-date knowledge about current and future Promo Select offers, allowing you to properly execute promotions.

2. Incorporate innovation. Balance your bestselling SKUs with innovative products to build in-store excitement, attracting new customers and keeping your regulars engaged.

3. Offer incentives. Build price and bundling promotions with Promo Select SKUs to entice value-seeking customers.

4. Go visual. Create your own displays to promote Promo Select confectionery. Place displays near the counter and along the path to purchase to maximize visibility and increase impulse purchases.

5. Take advantage of pre-packs. Pre-packs featuring big consumer promotions are now available from Promo Select, so leverage the displays in high-traffic areas, and don’t forget to order in advance.