“Promoting your store is all about getting customers in your front door,” says Diane Williams, owner of White Rock Enterprise, and a Convenience U CARWACS Show educator.
Take two minutes out of your day to watch the video above and learn how to promote your store in your community.
Here’s a recap of Williams’ top three tips:
- Be different. It’s not enough to use low pricing as a sustainable point of difference; your store needs to stand out in other ways, too.
- Introduce foodservice. Be unique with your offering, and become the go-to spot for a certain snack or treat.
- Come up with a store name and logo that’s distinct. If you’ve got an artistic friend or relative, ask for their help.
Key takeaway: The opportunities are huge if you can take the time to develop your brand and then promote it in your community.