7-Eleven Canada is inviting Canadians to visit the new pizzeria in their neighbourhood, as the c-store introduces a new lineup of hand panned pizzas made with Canadian ingredients.
The brand’s newest offering is meant to strike “the perfect balance between authentic Italian heritage and Canadian traditions.”
The company says it focused on the dough, developing a light and crispy crust made from 100% Canadian wheat using authentic natural sourdough from Puglia, Italy. The dough is then hand-stretched and panned in B.C. to provide the lightness and crispiness reminiscent of an Italian pizzeria.
7-Eleven is emphasizing its use of quality Canadian ingredients, including traditionally slow-dry cured pepperoni from Montreal. Three types of 100% Canadian milk cheeses bring the flavours together, including provolone and parmesan from Ontario and mozzarella from British Columbia.
“Our goal for our new pizza recipes was to provide a quality, delicious pizza hot from our store ovens in minutes 24/7 – or delivered to your home,” said Norman Hower, VP and GM of 7-Eleven Canada (he recently took over from Doug Rosencrans, how is now senior, vice-president, U.S. operations). “The crust is arguably the most important piece of the pie, so we took our time to develop an authentic tasting dough that we knew people would love.”
For the month of December, Canadians are able to sample the new pizzas for free every Friday from 2-4 p.m. Select stores also offer delivery.
Based in Dallas, Texas, 7‑Eleven operates, franchises and/or licenses more than 69,000 stores in 17 countries, including 11,800 in North America.