Alfredo Rivera is the new president of Coca-Cola North America, replacing Jim Dinkins, who is retiring.
Rivera is a 23-year veteran of the company and most recently served as president of the Latin America group, which includes 40 countries. He was named to the role in 2016 and takes on his news new role effective immediately. (Coca-Cola said it will share more information about future leadership plans for Latin America operations at a later date.)
Rivera, 59, joined the company in 1997 in the Central America and Caribbean Division as a district manager for Guatemala and El Salvador. He went on to serve in roles of greater responsibility in Brazil, Ecuador and Mexico before being named president of the Latin Center business unit. Prior to joining the company, Rivera worked for two independent Coca-Cola bottlers in Honduras and El Salvador.