Video by Brandon Gray
Promotional displays and POS materials are a great way to entice shoppers, grab their attention and encourage them to make an impulse purchase.
Take two minutes out of your day to watch this video, which features Roland Park, owner of IDA Milk and Variety in Toronto. He’ll walk you through three ways to profit from promotions. If you follow these simple tips, you might just see a lift in sales!
Here’s a summary of Roland’s top tips:
1. Use displays to your advantage:
- Place displays in high-traffic locations to ensure they’ll get noticed.
- Remember that displays create excitement and entice shoppers to make a purchase.
2. Promote the strongest brands:
- You don’t want to overwhelm your customers with too many displays, so choose to promote your best-selling SKUs.
3. Emphasize trade-up opportunities:
- In order to see higher gross margins, focus on building your king and peg sales.
Boosting your profits doesn’t have to be difficult. Visit ccentral.ca/free-pos today and sign up to receive the latest FREE POS materials!
How do you profit from promotions in your c-store? Share your ideas with us!