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For the Love of the Cup™!


56600 75492 002 Assorted Single Bar Prepack 280ct (1)You’ve heard of the REESE® Bite into the Cup promotion from NHL® and REESE®, right? Well now it’s time for the next promotion: REESE® For the Love of the Cup™! Beginning in March, this consumer promotion coincides with the buzz surrounding the the NHL® hockey season.

Your success with this promotion comes down to how you merchandise it in store, so be sure to locate the prepack in a high-traffic spot, and make use of any additional POS materials that will draw attention to the exciting prizes. Because, don’t forget, REESE® is the number one singles bar in English-speaking Canada¹, and 46% of NHL® fans often make unplanned purchases because of NHL® promotional offers². It’s the perfect match to help you build sales in store!

5 Things you should know about building sales with For the Love of the Cup:

  1. Entering is simple. Consumers can purchase specially-marked REESE® products and enter the PIN code at If they find one of 500 printed Stanley Cup® Trophies on the REESE® cup, they have a chance to win the grand prize*.
  2. Money can’t buy prizes this exciting. Consumers have a chance at winning Ultimate NHL® Fan Prizing, and that means one of 500 Sweet NHL® prize packs and a shot at the grand prize – a Stanley Cup® Experience.
  3. REESE® continues to drive chocolate category growth. REESE® singles bars are growing at a rate of +12%3, and REESE® is the number-one brand in the king chocolate segment, outpacing the whole segment by +3.1%¹.
  4. There are 17+ million NHL® fans in Canada². The NHL® is Canada’s number-one sports property, and that means big opportunities for retailers who showcase this promotion successfully in store. In fact, NHL® fans prefer “Money Can’t Buy” NHL® experiences as prizes2, so this promotion will no doubt catch their attention and incent engagement.
  5. The promotion runs until June 30th. Retailers can order the prepack up until the       stop-ship date of May 27, 2017, and the grand- prize winner will be drawn on July 8, 2017!


*No purchase req’d. Open March 15/17 – June 30/17 to legal residents of Canada over age of majority. 500 NHL®/Reese® Prize Packs avail at outset (will diminish as awarded). Approx. retail value $50. Odds at outset: 46 g pack: 1:16,330; 62 g pack 1:16,330.

1 Grand Prize avail to be won by Prize Pack winners: Trip for two (2) to see the banner raised at the home arena of the 2017 Stanley Cup® Champions and other NHL® experiences (approx. retail value $7,000 based on sample Vancouver to Fort Lauderdale flight; actual value may vary). Odds of a Prize Pack winner winning the Grand Prize no worse than 1:500. Math skill test and internet req’d.


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