Convenience Store News Canada is delighted to announce that Kathy Perrotta, Vice-President, Ipsos, will deliver the keynote address at the Star Women in Convenience Awards Breakfast event on October 8th.
In her keynote – Food Forward: Canadians Want Convenience Without Compromise – Perrotta will offer insights and explore the key socio-economic and macro trends shaping consumers’ consumption choices. Attendees will garner valuable information designed to help them capitalize on these trends to deliver solid foodservice programs, grab-and-go options and snacking solutions.
Perrotta, who also leads the Ipsos FIVE Food and Beverage tracking service, started her research career more than 40 years ago in the law libraries of Davies, Ward & Beck as a Law Clerk compelled by a curious need to know to why. Over time, it became clear to Perrotta that the people in the case law were decidedly more interesting than the law itself. In 2001, curiosity finally spawned a paradigm shift into a new career focused in consumer research. Since then, she has worked in a variety of roles focused on bringing the voice, habits and beliefs of diverse Canadian Consumers to her clients.
The event will take place at the International Centre in Mississauga, Ont. from 7:30 am to 10:30 am – and tickets are now on sale. Space is limited.