Lay’s: Do Us A Flavour winner announced!

Potato chip lovers across Canada have something to be excited about: the winner of the Lay’s Canada 2014 Do Us a Flavour contest has been revealed. Canadians bought, tried and voted for Jalapeño Mac N’ Cheese on Lay’s Wavy as the next great Lay’s potato chip flavour.

Who created the winning flavour?

Randall Litman from Calgary, AB was inspired to create Jalapeño Mac N’ Cheese from the variety of foods on the same plate at summer barbeques. His favourite combination is when Lay’s potato chips end up next to macaroni salad, adding some jalapeño to give it a nice kick. In addition to chip aisle fame, Randall will receive $50,000 plus 1% of his flavour’s future sales.

When will this flavour be available in your store?

The winning flavour will be re-released across Canada in late November.

How was the flavour chosen?

Earlier this year, the Lay’s Do Us a Flavour contest challenged Canadians to submit their ideas for the next great potato chip flavour. In less than two months, the contest received more than a million submissions from fans across the country.

In August, the Lay’s brand revealed the four finalist flavours and Canadians were invited to decide the winning flavour by trying all four and voting for the yummiest from August 12 to October 15.

Want to know more about the Lay’s Do Us a Flavour contest? 

The Lay’s Do Us a Flavour contest has been held in numerous countries around the world and has generated an incredible response with millions of flavour  submissions, including:

Caesar Salad (Australia)

Chili & Chocolate (UK)

Mastana Mango (India)

Walkie Talkie Chicken (South Africa)

Cheesy Garlic Bread (US)