THE AMAZING RACE CANADA is based on THE AMAZING RACE, the 14-time, Emmy® award-winning, hit program.
The race takes place right here within the borders of Canada! There will be potential stops in all 10 provinces and 3 territories, criss-crossing up to 9,000 kilometers. THE AMAZING RACE CANADA provides a complementary take on the original series, with competitors discovering the wild and often unknown beauties of their country.
The Amazing Race Canada was the #1 show of the summer 2013 among A18-34 in Canada.
It will be on air for 12 weeks (10 weeks in 2013) as of the beginning of July 2014.
Mentos partnership with THE AMAZING RACE includes:
- In-show brand and products integration in The Amazing Race Canada AND Etalk!
- contents will remain confidential until airing but we can tell you that Mentos will play a prominent role in the contestants life!
- Advertising on TV, magazines, internet and social media
- The Amazing Journey contest
- A total of $25,000 in prizes to be won between June and December 2014
- Contestants will have to play to find their way to a beautiful destination inspired by the show
- Check out the promotional flash on all Mentos mint and fruit rolls between July and December 2014!