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Red Bull Canada launches music festival can

In celebration of Red Bull Music Festival’s return to Montréal and Toronto, Red Bull Energy Drink and Red Bull Sugarfree cans will showcase a first ever limited edition design.

The design features Montreal’s and Toronto’s cityscapes blended with sounds and scenes shaping Canadian music.

The cans will be available across the country and are meant to engage consumers.

Each can will feature a link to a custom-built beat making application that allows users to create compositions with any computer keyboard, tablet or smartphone. The experience pairs samples recorded at this year’s Red Bull Music Academy Base Camp in Calgary with visuals taken from last year’s Red Bull Music Festivals.

In addition, one lucky creator will win an all-expenses paid trip for two to Red Bull Music Festival Toronto (winner will be selected on September 3rd, 2019).