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Soapy Brushy Brings a Creative Sparkle to the Car Wash Industry


Hamilton, November 17, 2020: A new independent creative consultancy firm is ready to put the polish on the car wash industry.

Soapy Brushy, based in Hamilton, Ontario, brings more than 80 years of combined car wash, marketing and brand strategy experience to the table. The firm has set out to help car wash businesses reach new levels of success with a customer-focused approach.

While car wash operators are committed to making their customers’ cars sparkle, Soapy Brushy is all about making the operators’ profits shine brighter than ever before.

Anchored by car wash marketing expert Tim Walker, Soapy Brushy boasts an experienced team with vast operational, creative, design, customer experience, and digital skills to help customers find their dream car wash experience – and to give them multiple reasons to return again and again.

“Car washes are the kind of businesses that can tap into people’s loyalty, and they can do that by providing an excellent range of services and a customer-focused approach,” said Ryan McIntyre, Soapy Brushy’s Head of Customer Strategy. “They are also the kind of businesses that rely very heavily on word of mouth. While that’s certainly a great way to build a good reputation, Soapy Brushy is all about making sure car owners have other ways to find our clients’ locations and ensuring they keep coming back.”

Car owners are often very particular about their vehicles, and they want to know that their pride and joy is being taken care of properly. That means car wash businesses have to come up with innovative ways to stand out, and Soapy Brushy is here to make sure they do exactly that.

As well as complete marketing services, Soapy Brushy also offers real estate and market viability services, brand development, site planning and construction services, wash and site systems advice, and HR and admin services. Full details can be found online at

ABOUT SOAPY BRUSHY: Soapy Brushy is an independent creative car wash consultancy based in Hamilton, Ontario, and with offices in Montreal, Quebec. The firm offers a full range of marketing and brand strategy services for new and existing car wash businesses. Find out more at