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7-Eleven redefines convenience with delivery app

7-Eleven-7NOW-delivery-teaser_37-Eleven Inc. is making it easier than ever for 7NOW delivery smartphone app users to order their favorite products and get it delivered to anywhere they are.

With the latest app update, the convenience store retailer set up thousands of locations called 7NOW Pins that enable customers to receive delivery where it’s convenient for them. This proprietary technology allows customers to order the delivery service to parks, beaches, sports fields, entertainment venues and other public locations that may not have traditional addresses.

“Our mission is to redefine convenience by becoming a customer obsessed, digitally enabled company,” said Gurmeet Singh, 7-Eleven chief digital, information and marketing officer. “7NOW Pins makes convenience more convenient, by keeping customers in the moment, whether at a game, in the park or enjoying the sun on the beach. Our customers asked for it and we are delivering!”

When ordering items through 7NOW Pins, customers can choose from a wide variety of: beverages; fresh and hot foods; beer and wine in participating markets; snacks; cosmetics; home goods; and thousands of other products available for purchase.

7NOW mobile app users also have the ability to view their last order and simply click reorder to add all their favorite items to their cart.

“Sometimes things can get inconvenient away from home. It could be running out of ice and charcoal at a picnic or a hungry Little League team demanding pizza and Slurpee drinks after a big game,” said Raghu Mahadevan, 7-Eleven vice president of delivery. “We continuously challenge ourselves to find even more ways to offer convenience and value to our customers — when and where people need it most. 7NOW makes ordering and getting delivery in about 30 minutes a reality for customers whether they’re at a park, a ballfield, arena, venue, and of course, at home.”

Here’s how it works:

  • To order delivery to a 7NOW Pin, shoppers simply open the app, which will auto locate their current location or show the nearest 7NOW Pin on the app’s interactive map.
  • Each 7NOW Pin corresponds to a public place or space where users can receive the delivery.
  • A courier will pick up the order from the nearest participating store and deliver it to the selected 7NOW Pin location or specified address in 30 minutes or less on most occasions.

7-Eleven introduced delivery in late 2017 when it began testing the app-based service at select stores in Dallas. Today, 7NOW is available in 27 major metropolitan areas across the United States, with more than 200 cities and serving more than 23 million households.

For a complete list of the markets 7NOW delivers to, click here.

The 7NOW delivery app is one of several new services implemented by the 7-Eleven digital team as part of a companywide commitment to give value and delight for every customer experience, in and out of the store, according to the convenience retailer.

The 7NOW and 7-Eleven apps are available from the Apple App Store or Google Play.

Based in Irving, 7‑Eleven operates, franchises and/or licenses more than 68,000 stores in 17 countries, including 11,800 in North America.

Originally published at Convenience Store News. 


Shoppers Drug Mart offers convenient home delivery

Shoppers_Drug_Mart_Shoppers_Drug_Mart_provides_same_day_home_del-e1561048728163-300x201Shoppers Drug Mart has entered the race for home delivery.

In partnership with Instacart, the Loblaw-owned retail chain is launching same-day delivery of groceries, household items and over-the-counter medications from 60 Shoppers Drug Mart stores.

The service covers 30 communities across Ontario, including Toronto, Ottawa, Waterloo, Cambridge, Hamilton and London.

“For decades, Shoppers Drug Mart has been a destination for Ontarians for health and beauty products, food staples and general convenient shopping to help them make life a little bit easier,” said Matt Carr, vice-president of merchandising at Shoppers Drug Mart, in a press release. “Working with Instacart allows us to serve our customers wherever they need us, whether that’s in a store or delivered right to their door.”

Customers can place orders online at Instacart.ca or through the Instacart app. An Instacart personal shopper will pick, pack and deliver the order within the customer’s designated time frame—in as fast as one hour or up to five days in advance.

The delivery fee is $3.99 on orders of $35 or more. With an Instacart Express membership ($9.99 a month or $99 annually), customers get free, unlimited delivery on all orders over $35.

Loblaw first partnered with Instacart in November 2017, launching home delivery from Loblaws, Real Canadian Superstore and T&T banners in Toronto and Vancouver. It has since expanded to more than 250 Loblaw banners from B.C. to Nova Scotia.

Instacart and Loblaw plan to continue to expand the Shoppers Drug Mart partnership throughout the year.

Originally published by Canadian Grocer.


Slurpees incoming: 7 Eleven begins delivery in public spaces

UnknownCraving a Slurpee but lacking the motivation to get off a park bench?

No worries.

7-Eleven launched a delivery service in the U.S. this week that will send a Slurpee or almost anything else carried by the chain to public places ranging from parks to beaches.

The company told The Associated Press that more than 2,000 7-Eleven “hot spots” including New York’s Central Park and Venice Beach in Los Angeles are activated. Customers need to download 7-Eleven’s 7NOW app and select “Show 7NOW Pins” to find a hot spot close by.

7-Eleven believes it will eventually be able to deliver to 200,000 hot spot locations, said Gurmeet Singh, the company’s chief digital information and marketing officer.

Dominos launched a similar service last year, delivering pizzas and more to over 200,000 public locations.

7-Eleven had begun delivering to homes last year when it started getting delivery requests to places away from home where getting a bottle of water may be more tricky, Singh said.

“We’ve been on this journey to redefine convenience,” said Singh. “This makes it easy for people to stay in the moment.”

The jury is still out on how successful public delivery will be.

Jon Reily, vice-president and global commerce strategy lead at Publicis Sapient, says he thinks Domino’s pizza delivery hasn’t created much of a buzz.

“It’s a neat idea on paper, sort of Ubering pizza to your location, but I suspect that the logistics of the process is pretty complicated in the real world,” Reily said.

The use of drones, however, might be a game changer, Reily said.

There’s no minimum order required for a delivery from 7-Eleven. The chain charges a flat delivery fee of $3.99. And for orders under $15, customers pay an extra $1.99. For all orders, it promises average wait time of 30 minutes.

7-Eleven is partnering with Postmates for delivery to public areas.