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Christian Flach, CEO Greenergy

Greenergy acquires Amber Petroleum

Fuel distributor Greenergy has acquired 100% of Amber Petroleum, an independent fuel distributor and retailer based in the Republic of Ireland. The deal offers Greenergy access to Amber’s 35 sites around the country. Amber sites are both company-owned and dealer-owned operations and offer vehicle fuel products as well as home heating petroleum.

Christian Flach, CEO Greenergy

Christian Flach, CEO Greenergy

“One of our key strategic objectives is to integrate our existing supply footprint with our expanding retail presence,” said Christian Flach, Greenergy CEO. “The acquisition of Amber follows our recent retail investment in 230 retail sites in Canada, and will enhance our capabilities in Ireland by building on our existing infrastructure, supply and retail operations.”

Liam Fitzgerald, owner and managing director of Amber Petroleum concurs, adding that Amber has served a loyal customer base for more than 40 years. “Amber’s success has been based on strong relationships with customers, suppliers and staff and we know that Greenergy shares these same values.”

Greenergy entered the Canadian market in 2013. This year they merged with Markham, Ontario’s BG Fuels, a gas retail operator with a significant presence in central Canada. Behind Greenergy’s success are extensive investments in marine and rail-fed storage terminals as well as in road haulage capability that allows them to import and distribute their blended fuel products to independent retailers.

In the United Kingdom where Greenergy is based, the company supplies more than 25% of the road-fuels market.


Tanker Greenergy_BG Fuels press_2

BG Fuels to trade as Greenergy following merger

Fuel supplier Greenergy continues to make news. The company entered the Canadian market in 2013 as a price and service-based supplier that offered a unique approach to distribution. This year (February) Greenergy merged with gas and retail operator BG Fuels as they sought to expand in the national market. Now, the company has announced that together they will trade as Greenergy.  

Christian Flach

Christian Flach

“Over recent months our priority has been to support our customers through the challenges associated with COVID-19, while also moving swiftly to integrate our combined Canadian operations into one team,” says Christian Flach, CEO of Greenergy.  “As a fully integrated downstream fuels business, we are now best-placed to extend our presence across Canada and deliver on our ambitious growth strategy in the years ahead.” 

Altogether, Greenergy’s combined Canadian business now has significant capability and expertise spanning the whole supply chain, from fuel origination, infrastructure, and supply to gas and convenience retailing. The retail brand portfolio includes both company-owned and independent retailer sites, operating under the Mobil, Mr. Gas, Waypoint, Breakaway, and Inver brands.

 


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New London, Ont. service site breaks away from the competition

Screen Shot 2020-07-06 at 12.24.09 PMOperator Harsha Nimrani is making a strong play with the opening of her latest business in London, Ont. Nimrani’s winning hand includes her partnership with Greenergy Canada and its Breakaway brand as well as her development of an innovative new car wash that uses state-of-the-art technology. Already, she operates five other fuel and vehicle service sites in Ontario with a variety of gas brands, but this is her first with Breakaway and she is enthusiastic as the facility opened this January.

Screen Shot 2020-07-06 at 12.25.00 PMNimrani reports that after coming to Canada in 2012 the family got involved with the service station business when her husband took on a job as an accountant at a location in Mississauga. “My husband and I agreed after our children were born that we needed to get into businesses of our own. We had experience with gas stations so there was a natural fit. My first location was in Niagara Falls and now I have five sites in Ontario and we are looking at two more this year,” she says commenting that she brings a background in banking and real estate to the business.

Development on Nimrani’s new London Breakaway station began last September and lasted five months with the opening in mid-January. What Nimrani has on offer is a triple threat site with c-store, gas bar and car wash. Under the Breakaway canopy, her new business features six gas dispensers with two diesel pumps. Fuel is provided by Greenergy, a growing supplier that launched Breakaway in 2018 and Inver in 2019.  The c-store and gas bar are branded as a Breakaway location and comes with all the bells and whistles such its signature hockey-themed look and feel and promotions in the c-store and under the canopy. Majestic Auto Wash features a 90’ tunnel Fusion Process wash as well as detailing area.

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“This site was previously a Shell,” says Nimrani. “When we looked at this location we had interest from both Mobil and ESSO, but after our research, we decided to go with Greenergy and Breakaway. Early on we saw that they could do more for us and would be a more willing partner in our success,” she says, mentioning that the simple fact that Greenergy staff just pick up the phone when she calls was a big improvement over her experience with other fuel brands.  “Breakaway gives us the flexibility to price match on fuel. This is important to us. We are competing as the best price option in this market and are selling 17,000 litres of fuel each day. It is the fuel quality and price that gets people onto our site where we can sell them other goods and services such as car wash and convenience products.”

Screen Shot 2020-07-06 at 12.23.44 PMHere, Nimrani mentions the Breakaway c-store and points to the business as a key aspect that drives the location’s success. The c-store kiosk is approximately 200 square feet and is replete with sports themes throughout. “Canada is hockey crazy. We saw this theme as highly attractive to our target market here in London,” she says, noting that Breakaway’s hockey-theme makes their site stand out from the competition in a tough local market.

Screen Shot 2020-07-06 at 12.23.56 PMThe car wash is yet another key point of market differentiation and innovation. Nimrani went with a Fusion Process system from Diamond Shine and Sonny’s. “We turned to Washlinks for advice and came up with this new system that is the first in Canada. The tunnel can clean 90 cars an hour with a staff of seven or eight on the crew that handles detailing as well.” She reports that their Majestic Auto Wash offers four clean packages – Ace, King, Queen and Jack. “Every gas fill gets a free ‘Jack’ wash,” she says mentioning the basic exterior service. Products such as their King wash with interior and exterior clean is $60 and the basic with an interior clean is $36. Customers can choose between a monthly subscription for $29 or an a la carte offering where they can add on services such as tire and rim cleaning.

Helping to drive wash business is a dedicated app for payments, loyalty program and promotions. “We went with ICS for this system and have found that our growth in this area is very good. The app allows us to better know our customers and their preferences and it makes it easier for customers to access our services. Already we have more than 1000 customers signed up to our club membership and expect this to grow to 5000 customers over the next several months as more people learn about us.”

Screen Shot 2020-07-06 at 12.25.20 PMIn the wash, Majestic’s Fusion Process system offers six-stage cleaning, a step up from the usual four stages typically found in most wash tunnels. It starts with a Fusion Bath designed to break the bond of surface contaminants with a specialty low pH detergent. Next is a Fusion Prime application, an ultra-low pH chemical coverage that preps the surface of the vehicle for better adherence of the upcoming sealant and makes the painted surfaces shine. The Fusion Rinse cycle is step three. Here a thin sheet of water with a chemical additive helps dissipate any remaining foam on the vehicle. This step clears out vehicle crevices and removes any left behind soap or hard water in preparation for the upcoming paint sealant. Fusion Seal is the next step. Fusion Seal is a paint sealant that, with the help of the Fusion Prime, bonds with the vehicle’s paint to capture the shine and smooth out the surfaces. The seal forms a glossy shell that protects the paint against UV rays and contaminants. Applying it in a stream of droplets ensures the chemical penetrates and completely coats all surfaces. The Fusion Wax cycle provides an additional layer of protection on top of the sealant that helps the vehicle retain the benefits of the full Fusion Process for longer. Lastly, the system applies Rain Repel, a glass specific step where finishing touch applicators are targeted at the glass surfaces of the vehicle and apply the chemical in a fanned spray. Once the Fusion Rain Repel is applied, water beads and runs off the glass providing additional safety and visibility in adverse conditions.

The Fusion system uses Sonny’s Bullseye backroom chemical storage and distribution system. Nimrani remarks that she likes the ease of calibration, lack of waste and total control over chemicals. “The environment is important to us. We already have water reclaim where we reuse 70% of the car wash water. We don’t want to use more chemicals than necessary and the Fusion system allows us to be very careful with amounts and its easier on our staff who don’t have to lift heavy pails and containers of detergents,” she says, noting that Bullseye features a cost measuring sight tube, instant cost per car analysis and easy product mix.

“Establishing a new site is always a challenge. There is much to do and much to learn. We were fortunate to have partners in the process that helped to take some of the bumps out of the road,” she says concluding that their upfront research, previous experience and leading suppliers helped them enter the London market with a winning hand.


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Greenergy announces merger with Canada’s BG Fuels

Screen Shot 2020-02-12 at 3.55.32 PMGreenergy and BG Fuels are merging.

Greenergy is an international supplier of transportation fuels and BG is a high-profile Canadian gasoline and convenience retailer that operates under the Mobil, Mr. Gas, Waypoint and Oops brands.

In a statement, the companies said: “By combining Greenergy’s supply chain expertise and growing independent dealer offer, and BG Fuels’ national retail brand management and site operation capabilities, the merger will create economies of scale and provide the industry with greater choice and flexibility for fuel supply and retail branding.”

BG Fuels will be integrated into Greenergy during the next 12 months and current Greenergy CEO Christian Flach will lead the combined business. Joe Calderone, CEO of BG Fuels, will join the board.

unnamed“Since entering the Canadian market in 2013, Greenergy has invested in strategic infrastructure in Ontario to deliver low-cost and resilient fuel supply to customers, and also introduced two new retail brands for the independent dealer market,” Flach said in a release. “The merger with BG Fuels will allow us to extend our supply footprint and retail offer across Canada, enabling significant future growth. The experience and resources of both businesses will further strengthen our retail offer to the independent dealer market.”

Calderone added: “Our extensive retail experience and commitment to consumers has seen BG Fuels become a leading fuel and convenience retailer in Canada. We look forward to leveraging Greenergy’s proven supply chain capabilities to enhance our portfolio of service stations across Canada.”

BG Fuels is a Mobil-branded wholesaler and wholly owns the Mr. Gas, Oops and Waypoint brands.

Established in the UK 28 years ago, Greenergy is a supplier and distributor of transportation fuels. The company entered the Canadian market in 2013 and has since invested in strategically important infrastructure assets across Ontario, including Concord, Hamilton, Thunder Bay and Johnstown.  With both sea and rail-fed terminals and storage in the US Mid-West, Quebec and Ontario, Greenergy can source product through multiple channels, thereby reducing dependency on any one third-party provider and minimizing the risk of supply disruption for customers.

tn-a27e1aa004d6567ee59e6bf6300a1888In November, Greenergy introduced the Inver forecourt brand to Canada and now has five Inver locations in Ontario (Inver is an established brand in Ireland and was acquired by Greenergy in October 2017).

The move was designed to extend Greenergy’s existing retail offer in Canada, where Greenergy also has developed Breakaway, a hockey-themed forecourt brand tailored to Canadian consumers.


Greenergy CEO Mike Healy

Q&A: Greenergy CEO Mike Healey discusses Inver launch

Greenergy has extended its fuel supply offer to independent fuel retailers in Canada by introducing the Inver marquee to its choice of forecourt brands.

Inver Energy is a wholly owned subsidiary of Greenergy in the Republic of Ireland where it has grown to become the country’s fastest-growing forecourt brand. It is this success that has prompted Greenergy to introduce a new face to Canadian roadside fueling.

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Greenergy Fuels Canada is a supplier and distributor of transportation fuels with terminals in Ontario in Concord, Hamilton, Thunder Bay and Johnstown (opening December 2019). The company uses both sea and rail-fed terminals and storage in the US Mid-West, Quebec and Ontario to reduce supplier chain challenges and enhance dependability.

The Inver brand extends Greenergy’s existing retail offer in Canada, where it has developed Breakaway, a hockey-themed forecourt marquee tailored to Canadian consumers. The first Inver sites recently opened in York, Etobicoke and Burlington, with a further two sites to open in Thunder Bay in December 2019.

Greenergy CEO Mike Healey

Greenergy CEO Mike Healey

We asked Greenergy Fuels Canada CEO Mike Healey about the new brand and how it will work within the company’s growing Canadian portfolio.

OCTANE: What is it about Inver that has attracted such promising early attention?

 Mike Healey: When we first saw Inver, we viewed it as visually distinctive and saw the opportunity to create something new here in Canada that would offer a unique brand to the market. Inver is a tried and tested international brand with a local mindset, where community matters.

I think Dealers are attracted by this and they like the fact that Inver is backed by Greenergy with a strong value proposition founded upon dependability, good price, and clean and safe forecourts. Our unique supply chain infrastructure, supply dependability, service and customer-centric focus are powerful differentiators in the retail fuel industry. The addition of Inver to our branded retail offer strengthens our ability to best meet dealers’ needs.

OCTANE: Does the Inver launch impact Greenergy’s Breakaway brand expansion?

Mike Healey: No, the Inver brand is intended to co-exist alongside Breakaway. The brand propositions between Inver and Breakaway are different. Breakaway has a very Canadian face that is fun and more experiential. Breakaway is a premium offering while Inver is positioned more like a value brand. Both brands are underpinned by supplier support that is targeted at reliability and price.

OCTANE: Is the idea behind the addition of Inver to create more outlets for Greenergy products?

 Mike Healey: Yes. Greenergy products are available to a lot of fuel retailers, but there is an advantage to having a growing retail base of dedicated customers, such as Breakaway and Inver sites.

OCTANE: Who is the Inver c-store retail partner?

Mike Healey: Our preference is that Breakaway outlets include a c-store however, we’re flexible. There is no c-store requirement with the Inver offer, but if a dealer wants one, we have partner solutions.  Inver won’t constrain you to a specific c-store retail partner.

OCTANE: Is there a region that is the best fit for Inver?

Mike Healey: Best fits are where sites are close to our distribution facilities. As we expand our terminal infrastructure into new regions, we can offer retail brands that are very compelling opportunities for dealers. Both the Breakaway and Inver brands are built to go national as our infrastructure grows.

 OCTANE: Can we expect to see more brand news from Greenergy?

Mike Healey: Our feedback on Inver has been fantastic. We heard from the wholesale market that there was a need for more choice. I think being a new and innovative player in the fuel market, who listens to our customers and offers reliability and dependability is really driving our growth. Inver joins Breakaway as a 100% fresh brand that doesn’t look like anything else.

Expect some new Breakaway and Inver branded sites as we open up new facilities such as the terminal we are opening near Ottawa next month. As our support infrastructure grows so too will our ability to meet the market head-on with new branded sites and benefits for the Canadian retail fuel market.


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Greenergy brings new forecourt brand to Canada

Screen Shot 2019-11-22 at 1.04.41 PMGreenergy is introducing the Inver forecourt brand to Canada, with the opening of three new sites.

The first Inver sites are now open in Ontario, with locations in York, Etobicoke and Burlington, with a further two sites to open in Thunder Bay in December.

Inver Energy is a wholly owned subsidiary of Greenergy in the Republic of Ireland.  According to a release, the Inver brand “has proved extremely popular in that market, growing organically to become the country’s fastest-growing forecourt brand. Based on the success of the format, Greenergy has now decided to make the Inver brand available to customers in Canada.”

The Inver brand extends Greenergy’s existing retail offer in Canada, where Greenergy has developed Breakaway, a hockey-themed forecourt brand tailored to Canadian consumers.

“Our unique supply chain infrastructure, supply dependability, superior service and customer-centric focus are powerful differentiators in the retail fuel industry,” said Mike Healey, CEO of Greenergy Fuels Canada. “The addition of Inver to our branded retail offer strengthens our ability to best meet dealers’ needs and, as a partner in their business growth, to fuel their success.”

 

Established in the UK 27 years ago, Greenergy is a supplier and distributor of transportation fuels. The company entered the Canadian market in 2013 and has since invested in strategically important infrastructure assets across Ontario, includging Concord, Hamilton, Thunder Bay and Johnstown (opening in December).  With both sea and rail-fed terminals and storage in the US Mid-West, Quebec and Ontario, Greenergy can source product through multiple channels, thereby reducing dependency on any one third party provider and minimizing the risk of supply disruption for customers.

Now Greenergy is expanding sales to the retail sector. Inver is an established brand in Ireland and was  acquired by Greenergy in October 2017.  The 35-year-old company is one of the leading importers of fuel into Ireland and launched its retail brand there in  2012: There are now 61 Inver forecourt locations across the country.


Timothy Johnson

Tim Johnson joins Greenergy in Canada as executive VP of sales

Timothy Johnson

Timothy Johnson

Greenergy is welcoming Tim Johnson as executive VP of sales to lead the continued growth of its fuel sales to the commercial and retail sectors in Canada.

Mike Healey, Greenergy Fuels Canada’s CEO said in a release: “Tim Johnson has over 15 year’s sales experience in the fuel industry and joins us from McDougall Energy.  He will lead a new sales team for Greenergy based out of Toronto, and work with the existing team in Saint John, New Brunswick.”

“Greenergy’s infrastructure investments, uniquely flexible supply chains and its innovative retail offer have made it a growing player in the Canadian road fuel market,” said Johnson. “The company has proven itself as a low-cost, reliable fuel supplier, and I look forward to bringing this offer to new customers.”

In business in the UK for 27 years, Greenergy is an established supplier and distributor of transportation fuels. Since entering the Canadian market in 2013, Greenergy has invested in strategic  infrastructure assets, with Ontario terminals in Concord, Hamilton, Thunder Bay and Johnstown (opening fall 2019).  With both sea and rail-fed terminals and storage in the U.S. Mid-West, Quebec and Ontario, Greenergy can source product through multiple channels, which the company says minimizes dependency on any one third party provider and reduces the risk of supply disruption for customers.

Greenergy is expanding sales to the retail sector and now offers independent fuel retailers a choice of brands including Breakaway and Inver.