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7-Eleven Canada Beyond Meat Pizza (CNW Group/7-Eleven Canada)

7-Eleven adds Beyond Meat Pizza to menu

7-Eleven Canada Beyond Meat Pizza (CNW Group/7-Eleven Canada)

7-Eleven Canada Beyond Meat Pizza (CNW Group/7-Eleven Canada)

Capitalizing on the latest culinary trend, 7-Eleven Canada is adding a Beyond Meat Pizza to its Hot to Go menu.

Packed with 100% plant-based Italian Sausage Crumbles, customers can now enjoy the Beyond Sausage and Roasted Veggie Pizza in select Urban Toronto 7-Eleven locations.

Canadians are shifting their food habits and attitudes towards more sustainable and humanitarian products.

“By expanding the fresh food assortment offered to our customers, we hope to provide options for every preference,” Doug Rosencrans, VP and general manager of 7-Eleven Canada, said in a release. “Beyond Meat has created excitement around plant-based protein alternatives and with the introduction of the Beyond Sausage and Roasted Veggie Pizza, we are providing our customers with what they want.”

Consumers can get it hot from the oven 24/7 in-store, or take it home to bake. Delivery is available from select stores by Foodora or Uber Eats.

“This partnership marks our entrance into the c-store category and an exciting opportunity to partner with one of the largest global brands,” said Chuck Muth, chief growth officer at Beyond Meat. “Accessibility is a top priority for us and 7-Eleven Canada locations, from urban to rural, are a prominent fixture in all communities.”

To promote its new Beyond Sausage and Roasted Veggie Pizza, 7-Eleven is offering free samples at select Urban Toronto stores every Monday and Friday between August 26th and September 13th.