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Shoppers Drug Mart offers convenient home delivery

Shoppers_Drug_Mart_Shoppers_Drug_Mart_provides_same_day_home_del-e1561048728163-300x201Shoppers Drug Mart has entered the race for home delivery.

In partnership with Instacart, the Loblaw-owned retail chain is launching same-day delivery of groceries, household items and over-the-counter medications from 60 Shoppers Drug Mart stores.

The service covers 30 communities across Ontario, including Toronto, Ottawa, Waterloo, Cambridge, Hamilton and London.

“For decades, Shoppers Drug Mart has been a destination for Ontarians for health and beauty products, food staples and general convenient shopping to help them make life a little bit easier,” said Matt Carr, vice-president of merchandising at Shoppers Drug Mart, in a press release. “Working with Instacart allows us to serve our customers wherever they need us, whether that’s in a store or delivered right to their door.”

Customers can place orders online at Instacart.ca or through the Instacart app. An Instacart personal shopper will pick, pack and deliver the order within the customer’s designated time frame—in as fast as one hour or up to five days in advance.

The delivery fee is $3.99 on orders of $35 or more. With an Instacart Express membership ($9.99 a month or $99 annually), customers get free, unlimited delivery on all orders over $35.

Loblaw first partnered with Instacart in November 2017, launching home delivery from Loblaws, Real Canadian Superstore and T&T banners in Toronto and Vancouver. It has since expanded to more than 250 Loblaw banners from B.C. to Nova Scotia.

Instacart and Loblaw plan to continue to expand the Shoppers Drug Mart partnership throughout the year.

Originally published by Canadian Grocer.


Consumer Insights: What does ‘convenience’ really mean to today’s c-store shoppers

CSN_AisleLogo_500x400Traditionally, convenience stores have filled the definition of “convenience” by location mostly. The channel is known for its prime locations, around-the-clock service and small store size.

While location is still important among convenience store shoppers, the word “convenience” has evolved to now evoke multiple store- and experience-related attributes, according to the findings of the 2019 Convenience Store News Realities of the Aisle consumer study.

For a majority of shoppers, it boils down to a convenient experience.

When asked what defines convenience, 44 percent of shoppers polled cited quick/quick visit and 13 percent said a store is convenient if it is close, close to home or close to work.

Convenience also means “easy.” Specifically, 22 percent of those surveyed defined convenience as easy, 13 percent defined it as easy to get in and out, and 7 percent defined it as easy access.

What a store has to offer is important, too, according to shoppers. In tandem with the expectation of an easy experience, 5 percent of shoppers said a store that offers a convenient shopping experience is one that is easy to shop and has what they need.

Overall, the definition of convenience for most shoppers is an experience that ultimately saves them time and effort. Convenience is quick, easy, close by and allows a shopper to get what they need, when they need it.

Convenience stores that focus on simplifying the shopping and purchasing experience are more likely to see an uptick in foot traffic and an increase in basket size.

SHOPPING BEHAVIOURS

For most of those surveyed, stopping by a convenience store has become a habit, with nearly two-thirds of all shoppers (63 percent) visiting at least weekly. This is particularly true for the younger generations, as 66 percent of Millennials and 65 percent of Generation X visit c-stores weekly, compared to 56 percent of Baby Boomers.

Shoppers habitually visit the same location, with 72 percent of c-store shoppers reporting they typically visit the same store each time.

When rating the store they shop most often, respondents gave “excellent/very good” ratings to trip speed (76 percent), friendly staff (64 percent), store organization (63 percent) and cleanliness (63 percent). Conversely, categories with the highest “fair/poor” ratings included price (30 percent), quality of prepared food (21 percent) and loyalty program (19 percent), indicating room for improvement in these areas.