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Quebec to expand deposit system to cover all drink containers by 2022

Quebec will expand its deposit system to include different kinds of alcohol and beverage containers in an effort to recycle more products and reduce the amount of waste going to landfills.

The province announced its plan Thursday – set to begin by late 2022 – that will see a deposit charged to a wide variety of containers ranging in size from 100 millilitres to two litres, whether the bottles are made of plastic, glass or metal.

The government intends for a simple system that shouldn’t require too much of consumers to change their habits, with an estimated 400 privately run drop-off points, said Environment Minister Benoit Charrette.

“In one depot or one store, where the technology will be available, they will be able to bring back all their materials,” Charrette said in St-Sauveur, Que., where the Coalition Avenir Quebec are holding a caucus meeting.

“We want the system as simple of possible because we need results, and the industry has a lot of interest to put in place a simple system because they will have to respect some specific goals as soon as 2025.”

The plan is to charge 25 cents for wine and spirits bottles and 10 cents for other bottles, including plastic water bottles, fruit juices and milk jugs.

Officials project more than four billion containers will be returned annually, including more than one billion plastic water bottles.

Recyc-Quebec, a government corporation, will oversee the implementation of the new returnable container recovery system, but the companies that market the containers will have to present a deposit management plan within a year.

Quebec will aim to recover and recycle 75% of returnable containers by 2025 and 90% by 2030, with the government establishing targets and penalties if they’re not reached.

The announcement was applauded by environmental groups including Equiterre, which said the expansion of the system make sense for environmental, social and economic reasons.

“As we seek to move towards a circular economy, a deposit refund system helps us view used containers as resources rather than waste,” said executive director Colleen Thorpe. “By transforming perceptions and habits, we can help reintegrate these items into the manufacturing cycle by sorting at the source, which in turn makes these resources more valuable.”

Greenpeace Canada said beer bottle collection has shown to be beneficial and welcome the plan, but the group urged the Legault government to fight against single-use plastic and seek more ambitious measures like banning water bottles.

The Canadian Federation of Independent Business, which has repeatedly raised concerns about expanding the deposit system, said it believes curbside recycling already in place is the best for recovering single-use beverage containers, though it will participate in the design of the new system.

The Quebec Union of Municipalities applauded the measure but urged a reform of the entire recovery and recycling system in Quebec, with a focus on making producers responsible.

It also expressed support for the province as it navigates a waste-management crisis involving collection and sorting services affecting 26 municipalities.

Groupe RSC, a subsidiary of French firm TIRU, announced it would be pulling out of operations in four plants it operates across the province – two in the Montreal area, one in Chateauguay and another in Saguenay – “due to the collapse of the world market for recycled paper.”

The company has said it has encountered “great difficulties linked to the economic model of its sorting centres” with financial losses in recent years.

The Quebec government said this week the facilities will maintain operations in the short term until new operators can be found.

 

 


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Starbucks goals for sustainability will require significant consumer buy in

UnknownStarbucks has an ambitious plan to reduce its environmental footprint, albeit one it acknowledges will require considerable buy-in from its customers.

The Seattle-based coffee chain committed to three preliminary targets for 2030, including cutting by half its carbon emissions from direct operations and its supply chain, the waste it sends to landfills and water used in direct operations and coffee production.

Corporate environmental commitments such as these often require consumers to change their behaviours, experts say, which is possible with the right incentives, but need to steer clear of the appearance of self-interest.

“We are committed to making our materials compostable and recyclable, but we know that ultimately, we need to enable consumers everywhere to move to reusable cups and utensils,” said Rebecca Zimmer, director of global responsibility at Starbucks, in an email.

Starbucks is the latest large company to announce lofty environmental goals. Several airlines recently turned to carbon offsets, which invest in projects to compensate for their emissions output, and Maple Leaf Foods claimed in November that it is now carbon neutral.

An assessment on Starbucks’s operations found that it emitted 16 million tonnes of greenhouse gases, withdrew one billion cubic metres of water and emitted 868 kilotonnes of waste across its full value chain in 2018.

Its mitigation strategies include expanding its plant-based options to migrate toward a more environmentally friendly menu and shifting from single-use to reusable packaging.

One potential option is to sway people away from cow’s milk toward plant-based alternatives such as nut and oat milks, said Zimmer, in an interview. Dairy is responsible for 21% of the company’s global carbon footprint, according to a company report, edging out coffee and waste for the top spot.

Oat milk, in particular, seems to have a better environmental footprint, she said. Starbucks offers oat milk at some U.S. locations as a test, but has not yet made it available at any of its roughly 1,600 Canadian stores.

The company also aspires to have the majority of its customers arrive with mugs and cutlery in hand rather than rely on takeaway cups and disposable utensils, she said.

Just how the company will achieve those goals remains unknown and Starbucks will spend the year conducting market research and trials to determine specific plans.

It’s not easy to change ingrained behaviour, said Katherine White, a professor at the University of British Columbia’s Sauder School of Business.

“The big problem is usually that people just forget,” when it comes to bringing a coffee tumbler from home, she said, but with the right motivation it’s possible to teach people to form new habits.

One strategy is to offer rewards or punishments. Many grocery stores, for example, charge a fee for plastic bags. Starbucks, meanwhile, discounts drinks by 10 cents if customers bring their own cup.

The size of these incentives or fees matters, said White, adding five and 10 cents does little to change consumer behaviour.

A punishment could prompt backlash, she said, but Starbucks could offer a more substantial reward, such as an entry into a draw for free coffee for a month.

It’s not unreasonable to ask consumers to bring in mugs or consider oat milk, but it’s more serious if Starbucks commits to changing the economics of that proposition “in a really substantial way for consumers,” said Sarah Kaplan, a professor at the University of Toronto’s Rotman School of Management.

“If they made it so it was really substantially meaningful that would actually drive consumer behaviour,” she said.

Starbucks could charge consumers more for cow’s milk rather than an upcharge for dairy alternatives, she said.

“You want it to not … look just completely self-interested,” she added, noting Starbucks will likely be selling lots of reusable mugs in store.

While Starbucks has yet to determine just how it will get consumers on board with its vision, Zimmer thinks its future vision is possible.

“If I think broadly into the future, I do believe that as a society we’re going to be making choices that are better for the planet, and so I do see pretty significant shifts: the way we live, the way we consume and the way we basically lead our daily lives.”