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Results from Canadian Tobacco and Nicotine Survey now include vaping

Screen Shot 2019-05-08 at 3.17.42 PMEight out of 10 Canadians who are vaping are vaping nicotine, according to a new survey from Statistics Canada.

The latest annual Canadian Tobacco and Nicotine Survey, published in March, aims to gather information about the prevalence of cigarette smoking, vaping and cannabis use.

For the first time ever, the survey included questions about vaping in an effort shed light on the types of products Canadians are using, how often they are vaping and their reasons for doing so. This report, the first to track detailed information about vaping in this country, defines it as the “act of inhaling and exhaling vapour produced by a device such as an electronic cigarette (e-cigarette), vape mod, vaporizer or vape pen.”

The study recognized that “while some use these devices to curtail or to quit smoking,” it went on to point out “vaping can also have negative effects, particularly among youth.”

The report revealed that among those who had vaped in the 30 days preceding the survey, about 8 in ten indicated that they had vaped nicotine. This proportion was even higher among users aged 15 to 19 (87%) and those aged 20 to 24 (86%).

In addition, about one in 10 users aged 15 to 19 and aged 20 to 24 reported that they once tried a vaping device without knowing whether or not it contained nicotine.

Frequency of vaping also varied across age groups. Among users aged 15 to 19, 31% vaped on a daily basis, compared with 38% of those aged 20 to 24, and more than half of those aged 25 and older.

Other highlights:

  • In 2019, 15% of teenagers aged 15 to 19 reported having vaped in the 30 days preceding the survey, and over one-third (36%) reported having tried it at some point in their lives.
  • Among young adults aged 20 to 24, the proportion of those who had vaped in the 30 days preceding the survey was also 15%, and close to half (48%) said that they had tried it at some point.
  • In comparison, less than 3% of adults aged 25 and older reported using a vaping product in the 30 days preceding the survey, and 12% indicated that they had tried vaping at some point.
  • For both men and women, the proportion of those who used a vaping device in the 30 days preceding the survey was higher in younger age groups. In general, men are more likely than women to vape.

Reasons for vaping varied by age group and users were classified across the following categories: (1) those who just wanted to try; (2) those who reported enjoying it; (3) those who vaped to reduce stress; (4) those who vaped to reduce or quit smoking; and (5) those who mentioned other reasons.

Among users aged 15 to 19, the most common reasons were “because they wanted to try” (29%) and “because they enjoyed it” (29%). About one in five (21%) said that they vaped to reduce stress, while 9% said that they did so to quit or cut down on smoking.

Among those aged 20 to 24, the proportion who vaped because they wanted to quit or cut down on smoking was higher (28%). However, similar to their teenaged counterparts, more than one-quarter (27%) of users in this age group reported vaping just because they wanted to try it.

Among those aged 25 and older, by contrast, users were significantly more likely than younger users to report having vaped in an effort to reduce or quit smoking, with more than half of those aged 25 and older citing this as their main reason.

Perception of harm

Among those who had vaped in the 30 days preceding the survey:

  • 60% believed that vaping products were less harmful than cigarettes
  • 20% thought that they were similarly harmful
  • 9% felt they were more harmful, and 10% said that they did not know

Among those who had never vaped:

  • 13% perceived vaping as less harmful than cigarettes
  • 33% felt both were equally harmful
  • 23% thought that vaping was more harmful
  • 31% did not know


Newfoundland allows specialty vape shops to remain open during COVID-19 crisis



The Canadian Vaping Association (CVA) is commending the Government of Newfoundland and Labrador for allowing specialty vape shops to continue to operate under strict social distancing protocols during the COVID-19 crisis.

“Allowing vape shops to operate using only contactless curbside pickup protocols will prevent thousands of Newfoundlanders from being forced back to combustible tobacco, a product known to kill one in two users,” the association said in a statement.

“We applaud the Government of Newfoundland and Labrador for having found an appropriate means to care for the physical and mental health needs of vapers while ensuring the safety and protection of all individuals in their province.  The vapers in this province will continue to have access to the low nicotine harm reduction products which are only available in adult access product vape shops, while strict social distancing protocols implemented will serve to protect the public and staff,” said Darryl Tempest, executive director of The Canadian Vaping Association. “The CVA has repeatedly voiced our concern over limiting access to harm reduction products. The decision to ensure vape shops continue to operate under the condition that they use curbside pickup will prevent thousands of vapers from returning to smoking, thus saving the lives of many Newfoundlanders.”

The CVA is calling on other provinces to amend their essential services list to include vape shops.

However, the Ontario Convenience Stores Association is calling out some vape shops on social media, highlighting the number of vape shop operators ignoring government directives to close: “These are the stores that Ontario Health Ministry believe can handle adult products better than c-stores. Convenience stores are your trusted neighbourhood business.”

In another Tweet: “Vape shops in Ontario are ‘not’ an essential service retailer but vape supplies are available in convenience stores during these unknown times.”


Altria charts path for non-combustible future


Altria CEO Howard Willard

As cigarette volumes continue to decline, Altria Group Inc. continues its move toward a noncombustible future.

The Richmond, Va.-based tobacco leader’s path forward comes as the industry overall places a stronger focus on harm reduction, with other tobacco products like oral nicotine pouches, vapor products and heat-not-burn tobacco products in the spotlight.

“We believe the foundation for tobacco harm reduction in the U.S. is firmly set. Adult tobacco consumers are increasingly seeking alternatives to combustible products, and we have a federal regulatory framework that has established pathways to bring new tobacco products to market and communicate about their relative risks,” said Altria Group chairman and CEO Howard Willard.

“We recognize the importance of this opportunity and over the next 10 years, our vision is to responsibly lead the transition of adult smokers to a noncombustible future,” he added.

According to the chief executive, Altria will implement several strategies to make that vision a reality. This includes:

  • Leading the industry in operating responsibly and preventing underage use of adult products;
  • Developing and expanding its portfolio of noncombustible products authorized by the Food and Drug Administration (FDA) and actively converting adult smokers to them;
  • Maximizing the profitability of its combustible products, while appropriately balancing investments in its Marlboro brand and funding the growth of its noncombustible portfolio; and
  • Seizing leadership in the external environment through communications, engagement, science-based policy and regulatory solutions.

Willard’s comments came during Altria’s presentation at the Consumer Analyst Group of New York conference, held in Boca Raton on Feb. 19.

“We believe adult smokers are looking for alternatives to cigarettes beyond just the e-vapor category. While many adult smokers have used e-vapor products to transition away from cigarettes, third-party research indicates that approximately 40 percent of current U.S. adult smokers have tried, but ultimately rejected e-vapor products,” Willard noted.

“When you combine this data with the current challenges in the e-vapor market, we believe this is the opportune time to expand IQOS and on!,” he explained. “We believe that these products could be satisfying alternatives for adult smokers who have rejected e-vapor, and we’re excited about our commercialization plans for these brands.”

Altria’s wholly owned subsidiaries include Philip Morris USA Inc., U.S. Smokeless Tobacco Co. LLC, John Middleton Co., Sherman Group Holdings LLC and its subsidiaries, Ste. Michelle Wine Estates Ltd. and Philip Morris Capital Corp.

Altria also owns an 80% interest in Helix Innovations LLC, and holds equity investments in Anheuser-Busch InBev SA/NV, JUUL Labs Inc., and Cronos Group Inc.

Originally published by Convenience Store News.


Industry reacts to Ontario’s proposed vaping regulations

Move called a blow to c-store operators



Industry associations at the national and provincial levels are up in arms over Ontario’s new plan to restricting the sale of flavoured vapes and e-cigarettes in convenience stores.

Last week, Health Minister Christine Elliott unveiled a number of measures designed to curb youth vaping (READ: It’s official: Ontario to ban flavoured vapes). The proposed rules, which are expected to come into effect May 1, include restricting the sale of flavoured vape products to specialty vape and cannabis retail stores (products with menthol, mint and tobacco are to be exempt). In addition, vapour products with nicotine levels higher than 20 milligrams will be limited to specialty stores, which are supposed to only serve customers 19 and older.

“As we learned more about the alarming increase in youth vaping, one thing has become abundantly clear: we need to do more,” Elliott said, citing recent studies suggesting use of vaping products among young people surged 74% in the past year. Indeed, the early evidence is quite concerning.”

However, industry associations say the efforts are misguided and fail to address the youth vaping crisis. In addition, the consensus is convenience stores, which already sell age-restricted products, such as tobacco, alcohol and lottery, are in an ideal position to sell vapes and accessories.

Despite having no evidence to suggest that youth are accessing vape products from convenience stores, the government is discriminating against them while allowing specialty vape shops and online retailers to continue to operate unchecked, says Anne Kothawala, president and CEO of the Convenience Industry Council of Canada. “Convenience stores are regulated, experienced and trusted, yet the government is handing a monopoly to vape shops that have flouted the law for years. In Ontario, we pass mystery-shopping tests at a rate of over 96%. In addition, 87% of convenience stores passed Health Canada compliance tests while 80% of vape shops failed.”

Kothawala pointed to a recent study—”2019 Drug use Among Ontario Students Report”—from the Centre for Addiction and Mental Health (CAMH), which shows that convenience stores are not a significant source of vaping products for youth (READ: C-stores not a major source for youth vaping: Study).

“This government promised that it would make evidence-based decisions but are instead favouring appearance over substance which will have no effect on youth vaping,” said Kothawala.
In addition, studies show that many adults use vaping products to wean themselves off of tobacco products. Kothawala noted that the proposal to reduce nicotine concentrations would force many of these adult vapers back to cigarettes. “Our industry sales data shows that 80% of adult smokers who switched from tobacco to a reduced risk product chose a flavoured option with a nicotine concentration that matches that of a cigarette. While we fully support any efforts to combat the increase in youth vaping, restricting the ability of convenience stores to offer the products that our adult customers need to successfully quit smoking is not only misguided, it is dangerous public policy.”

The Ontario Convenience Stores Association also came out swinging, unleashing a firestorm on Twitter criticizing the government’s decision. “The world of vaping needs to be controlled like tobacco as it is a nicotine delivery product. Every store selling vape needs the same consistent rules on age testing, handling, authorized adult flavours & strict penalties. Not different stores with different rules.”

OCSA president Dave Bryans also spoke to the issue during his remarks at The Convenience U CARWACS Show on March 3, saying retailers should be “outraged” and that the association will continue to work with the province to shape vaping regulations that are more fair to the convenience industry.

The Ontario Korean Businessmen’s Association (OKBA), which operates, said in a release it is “bewildered and extremely disappointed” by the province’s decision, calling it another “blow” to the reputation and bottom line of the convenience industry.

“Our members have been responsibly selling e-cigarettes and vaping products for many years and we work closely with our members to ensure minors cannot buy them in our stores,” said Kenny Shim, OKBA spokesperson and King Street West storeowner. “If government is truly concerned about vaping, they are targeting the wrong retail outlet in convenience stores. To think minors aren’t purchasing from vape shops is extremely naïve…. Our members were excited when the Ford government was elected in 2018. We didn’t expect this government to follow the previous Liberal government’s habit of picking winners and losers. What happened to, Open for Business??”

The province’s previous Liberal government was set to implement similar measures that would have kicked in last July, but the Progressive Conservatives paused those regulations shortly after taking office in June 2018. However, under increasing pressure to address youth vaping in the wake of growing health concerns, on January 1, Ford’s government banned the promotion of vaping products in convenience stores and gas stations.

In addition to the latest regulations, Elliott, who stopped short of implementing a provincial tax on the products, suggested the federal government should consider doing so: “We know that young people are more price sensitive than other consumers. Higher prices would also further deter youth who have never smoked from trying vapour products in the first place.”

Industry associations are calling on all levels of the government to consider the evidence and work closely with the convenience industry before moving ahead with any decisions.

“There is still time to implement policies that will work. But until the government addresses online sales and vape shops, the policies that have been proposed will not meet the outcomes that the government is suggesting they will,” said Kothawala. “The convenience industry has a plan that will actually address the issue of youth vaping and we encourage government to work with us to get this right.”

With files from Canadian Press.


Cross Canada vaping regulations update: March



Several provinces and territories have taken steps to curb the use of vaping products among youth.

Here is a list of the measures they’ve put in place:


The B.C. government introduced a 10-point plan in November 2019 that includes cutting nicotine content in vapour pods, restricting flavours aimed at young people, increasing taxes and supporting youth-led anti-vaping campaigns. The plan also includes requiring health warnings on packaging and prevents advertising in areas where youth spend time, including bus shelters and community parks. The government said the new regulations will take effect in the spring of 2020. The province has set a 20% tax on vaping products.


The province announced a 20% tax on vaping products in February in a bid to curb the practice among youth. It has not announced any other legislation to address vaping, however, some of its municipalities have bylaws that restrict e-cigarette use in public places. The province’s health minister, Tyler Shandro, has also asked for a review of tobacco and smoking legislation, with a focus on regulating vaping, as soon as this fall. The government says the review will help it develop strategies to protect Albertans from the harms of vaping, tobacco and tobacco-like products, and assess the effectiveness of current legislation.


The Saskatchewan government has passed amendments to its Tobacco Control Act to bring regulation of vaping in line with existing tobacco legislation. The new rules will restrict the sale of vaping products to people 18 and older and prohibit the promotion of such products in businesses frequented by young people, such as arcades, theatres and amusement parks. The use of vape products will also be restricted in and around public buildings, including schools and school grounds.


The Manitoba government’s Non-Smokers Health Protection and Vapour Products Act prohibits vaping by people under the age of 18. It also bans vaping in indoor public places like schools, libraries, hospitals, malls, restaurants and indoor workplaces. The province’s ban on the advertising and promotion of tobacco products covers e-cigarettes as well.


Ontario has announced plans to restrict the sale of flavoured vapes and high nicotine e-cigarettes to specialty stores. On Jan. 1, it banned the promotion of vaping products in convenience stores and gas stations.


The sale and supply of vape products to anyone under the age of 18 is illegal, and photo ID is required to buy such products. Their use of vapingproducts is prohibited wherever tobacco smoking is banned. Electronic cigarette advertising _ except ads in newspapers or magazines that have an adult readership of not less than 85% _ is prohibited, as is the display of e-cigarettes in stores accessible to people under age 18. However, adding flavours to the liquids used in e-cigarettes remains legal, whereas it is not for tobacco products.


New Brunswick bans the sale of e-cigarettes and e-juices to people under age 19, and no one under that age is allowed to enter a vape shop unless accompanied by an adult. Outdoor advertising by vape shops is prohibited and promotional material inside the shops cannot be viewed from the outside. Restrictions on promotional materials that apply to tobacco in other retail shops also apply to e-cigarettes. The sale of flavoured tobacco, including menthol, is also banned in New Brunswick.


Health Minister Randy Delorey has announced the province will ban sales of flavoured e-cigarettes and juices as of April 1, 2020. Nova Scotia banned the sale of e-cigarettes to anyone under 19 in 2015. Vaping is also prohibited in any venue where tobacco smoking is banned, and vape shops are not allowed to display e-cigarette ads outside their businesses.


The P.E.I. legislature passed a bill in November raising the legal age to buy tobacco and e-cigarettes from 19 to 21 _ the highest age limit in the country. The legislation also bans certain flavours of e-cigarettes. E-cigarette sales are already banned wherever tobacco sales are prohibited. Vape shops are not allowed to display e-cigarette devices in a way that makes them visible from outside the premises. Vaping or product sampling in retail outlets is prohibited, as it is in a public place or workplace. Any advertising that is misleading regarding the characteristics, health effects and health hazards of vaping products is also illegal.


The province bans the sale of vaping products to people under age 19. Sales of such products are also prohibited wherever tobacco sales are banned, and promotional materials for vaping products cannot be visible inside or outside the shop where they’re sold. Vape shops are allowed to operate in the province providing they only sell vapour products.


Yukon does not currently have any laws dealing with vaping. However, a bill was introduced in its legislature in October that would, if passed, set the minimum age for buying vape products at 19 and prohibit the display or advertising of such products.


The Smoking Control and Reduction Act was passed in August 2019. The rule changes would regulate the sale, display and advertising of vape products and the substances used in e-cigarettes. It would prohibit the use of these products by people under the age of 19 and ban the sale of food items that are designed to resemble vape (and tobacco) products. The sale of vape products at locations such as schools, hospitals, pools and recreational facilities would also be banned.


Current regulations only dictate where people can vape, but the territory’s chief medical officer of health has said amendments to the territory’s Tobacco Control Act to put stricter restrictions on vaping will likely be implemented sometime this year2. Dr. Michael Patterson said the new rules would likely mirror tobacco regulations, which ban flavoured tobacco and flashy packaging aimed at enticing young people.


Nova Scotia to regulate nicotine levels in e cigarettes in proposed legislation

shutterstock_766102951Proposed legislative changes in Nova Scotia would give the province regulatory authority over the nicotine content of tobacco and electronic cigarettes.

Health Minister Randy Delorey says the move is aimed at protecting youth from potentially hazardous nicotine levels and builds on a ban he announced on flavoured vaping products in December.

Nova Scotia was the first province in Canada to ban flavours, and Delorey says the details of the nicotine regulations will be established at a later date.

Delorey says another change would broaden the definition of tobacco to include types of tobacco-free nicotine products.

Nova Scotia’s ban on flavoured e-cigarettes takes effect April 1.

Under Nova Scotia’s current law, vaping products cannot be sold to anyone under 19.

In Tuesday’s spring budget, the province’s Liberal government said that as of Sept. 15, it will tax vaping liquids at about 50 cents per millilitre and 20% of the retail value of all vaping devices. The annual take is expected to be about $4.3 million.

Many typical vaping devices hold slightly less than a millilitre of fuel, meaning the tax on a package of four would total about $1.50.



It’s official: Ontario to restrict flavoured vapes in effort to curb youth consumption



Ontario will restrict the sale of vape flavours and high nicotine e-cigarettes in a bid to address youth vaping, Health Minister Christine Elliott announced Friday.

The government also plans to expand prevention efforts and bolster services to help people quit vaping.

“As we learned more about the alarming increase in youth vaping, one thing has become abundantly clear: we need to do more,” she said. “Indeed, the early evidence is quite concerning.”

Elliott cited recent studies that show youth vaping in Canada has increased 74% in just one year, and that nearly one in five Grade 12 students report using an e-cigarette in the previous year.

Most of Ontario’s proposed new regulations are expected to come into effect May 1, and include restricting the sale of flavoured vape products to specialty vape and cannabis retail stores, which already only serve customers 19 and older. Products with menthol, mint and tobacco would be exempted.

But Elliott is also calling on the federal government to create a national tax on vaping products.

“We know that young people are more price sensitive than other consumers,” she said. “Higher prices would also further deter youth who have never smoked from trying vaper products in the first place.”

Alberta announced this week that it will be implementing its own 20% tax on vaping devices and liquids to discourage youth. But Elliott said a national tax is the best approach because it would minimize the regulatory burden on small business owners and ensure consistency across the country.

Ontario previously banned the promotion of vaping products in convenience stores and gas stations on Jan. 1.


39 states investigating Juul’s marketing of vaping products

Company halts Indonesia e-cigarette sales, throwing Asia expansion in doubt

Unknown-1Investigators from 39 states will look into the marketing and sales of vaping products by Juul Labs, including whether the company targeted youths and made misleading claims about nicotine content in its devices, officials announced Tuesday.

Attorneys general from Connecticut, Florida, Nevada, Oregon and Texas said they will be leading the multi-state investigation into San Francisco-based Juul, which also is facing lawsuits by teenagers and others who say they became addicted to the company’s vaping products.

The state officials said they also will be investigating the company’s claims about the risk, safety and effectiveness of its vaping products as smoking cessation devices.

“I will not prejudge where this investigation will lead,” Connecticut Attorney General William Tong said in a statement, “but we will follow every fact and are prepared to take strong action in conjunction with states across the nation to protect public health.”

Juul released a statement saying it has halted television, print and digital advertising and eliminated most flavours in response to concerns by government officials and others.

“We will continue to reset the vapour category in the U.S. and seek to earn the trust of society by working co-operatively with attorneys general, regulators, public health officials, and other stakeholders to combat underage use and transition adult smokers from combustible cigarettes,” the statement said.

Florida Attorney General Ashley Moody said underage vaping has become an epidemic across the country.

“I cannot sit on the sidelines while this public health epidemic grows, and our next generation becomes addicted to nicotine,” Moody said.

Nevada Attorney General Aaron Ford added, “Preying on children and those looking for help to quit smoking is the one of the most despicable examples of risking people’s lives for corporate profit.”

The brainchild of two Stanford University design students, Juul launched in 2015 and quickly rocketed to the top of the multibillion-dollar vaping market.

The company initially sold its high-nicotine pods in fruit and dessert flavours, including mango, mint and creme. The products have become a scourge in U.S. high schools, with one in four teenagers reportedly vaping in the past month, according to the latest federal figures. Juul is the most popular brand, preferred by 60% of high schoolers.

Juul’s meteoric rise has been followed by a hasty retreat in recent months, amid a nationwide political backlash over vaping. Although Juulremains the dominant player in the U.S. vaping market, the company has made several concessions, including halting its advertising and pulling all its flavours except menthol and tobacco from the market. The Food and Drug Administration recently put in place flavour restrictions designed to curb use of small, pod-based e-cigarettes like Juul.

The FDA and a congressional panel have ongoing investigations into whether the company’s early marketing efforts – which included online influencers and product giveaways – deliberately targeted minors.

Nine attorneys general have previously announced lawsuits against the company, most alleging that the company adopted the playbook of Big Tobacco by luring teens with youth-oriented marketing while failing to stop underage sales.

Earlier this month Massachusetts’ Maura Healey sued the company, citing company records to allege that Juul bought advertisements on websites designed for teens and children, including, and

Meanwhile, according to a report in The Telegram, Juul is halting sales in Indonesia, citing concerns that it can’t stop retailers from selling its high-nicotine e-cigarettes to young people in a largely unregulated tobacco market.


C-stores not a major source for youth vaping: Study



Convenience stores not a top source of vaping products for youth, according to the2019 Drug use Among Ontario Students Report”  by The Centre for Addiction and Mental Health (CAMH).

Among those who use tobacco cigarettes, as well as among those who use e-cigarettes, friends are reported to be the most common source of these products. When it comes to vaping, 53.7% borrowed from a friend, followed by buying from a friend or someone else (11.2%), and purchasing from a specialty vape store (9.7%).

According to a statement from the Convenience Industry Council of Canada, the number of youth accessing vapour products from convenience stores was so low that it didn’t even make the list.

“This data confirms what the CICC has been saying for months, convenience stores are not the source of vaping products for youth, and this report makes the Ontario government’s targeting of convenience stores in their attempt to address the youth vaping problem all the more baffling” says Anne Kothawala, president and CEO of the Convenience Industry Council of Canada.

The Ontario government is currently considering both a flavour ban and a nicotine cap for the sale of vapour products sold in convenience stores, but not specialty vape shops or online retailers. Across the country, provinces, territories and municipalities are introducing various regulations.

“Industry sales data clearly demonstrates that 80% of adult smokers who have made the switch to vape products have chosen a flavoured option and a higher nicotine content in their initial switch from tobacco to reduced risk products. While we understand that there isn’t a lot of sympathy for adult smokers, surely the public policy goal of reducing smoking rates is still a public policy priority,” adds Kothawala.

Source: CAMH

Source: CAMH

The CAMH study did show a significant increase in the incidence of electronic cigarette use among students in Grades 7 through 12. The percentage of students who used e- cigarettes for the first time was higher in 2019 (21%) compared to 2017 (14%) and 2015 (16%).

About one-quarter (23%) of students (an estimated 184,200) report using an electronic cigarette in the past year (more than just a few puffs) and about one-in-eight (13%) students use weekly or daily. Past year electronic cigarette use doubled between 2017 and 2019, from 11% to 23%. Weekly or daily vaping has also significantly increased over time.

The convenience industry has long maintained that c-stores, with a strong track record of selling items with restricted age-limits, such as lottery, tobacco and alcohol, are in the best position to also sell vaping products.

“While we fully support any efforts to combat the increase in youth vaping, restricting the ability of convenience stores to offer these products to their adult consumers is not only misguided, it is dangerous public policy,” says Kothawala. “Restricting the sale of vaping products in convenience stores will do nothing to combat the rise of youth vaping since it does not address the actual source of the problem. All this will do is force our adult customers of vaping products back to cigarettes. The facts are clear, our member convenience stores keep vape products out of the hands of youth. Until the government address online sales or vape shops, we will never get to the bottom of youth vaping.”

“Our members are also parents and leaders in their community who want to be partners with government in restricting the sale of all age-restricted products to youth. The time has come for the Ontario government to acknowledge the facts and evidence and to bring in policies that will actually address the problem of youth vaping rather than conveniently scapegoating hard working convenience store owners to get the appearance of action on this issue,” concludes Kothawala.


Vaping risk awareness campaign launches in Newfoundland and Labrador



Newfoundland and Labrador is contributing $75,000 to an advertising campaign intended to raise awareness about the risks of youth vaping.

The Newfoundland and Labrador Alliance for the Control of Tobacco, which receives $210,000 annually from the province, announced the campaign called “The New Look of Nicotine Addiction” in St. John’s today.

A news release says the campaign is aimed to educate parents and adults about the risks of vaping.

Advertisements will appear on billboards, online and on social media.

It will include information about vaping products such as chemical contents, types of devices, effects of nicotine on brain development and youth being targeted by the vaping industry.

The 2018-2019 Canadian Student Tobacco, Alcohol and Drug Survey reported 47% of youth in the province had tried a vaping product, higher than the national average of 34%.