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B.C.’s new vaping rules a blow to c-stores

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The British Columbia government is moving ahead with regulations designed to making vaping less appealing for young people by restricting the availability of vaping products in convenience stores.

During a news conference last week, the province’s Health Minister Adrian Dix said the sale of flavoured nicotine vapour products will be restricted to adult-only shops: “We have the power to restrict flavours. Only tobacco flavours will be allowed.”

The proposed changes are expected to be fully in place by the end of summer and represent another blow to the convenience industry, which is grappling with similar restrictions in other provinces, including Ontario.

The Government of British Columbia’s regulations restricting the availability of vaping products in convenience stores, while allowing specialty vape shops and online retailers to continue to operate unchecked, will not address youth vaping, counters the Convenience Industry Council of Canada.

“All the available evidence shows that convenience stores outperform specialty retail shops in the responsible retailing of age-restricted products. Recent reports released by the Government of Canada show that 87% of convenience stores passed their mystery shopping tests, compared to the 20% of vape shops which passed,” says CICC president and CEO Anne Kothawala, noting that eight out of 10 vape shops failed mystery-shopping tests.

In addition, CICC points out that the largest study of its kind conducted in Canada, the Centre for Addiction and Mental Health (CAMH) “2019 Drug use Among Ontario Students Report” found that convenience stores were ‘the least common source of vaping products for youth: Borrowing from a friend topped the list (53.7%), buying from a friend or someone else (11.2%), and purchasing from a specialty vape store (9.7%) were the top three sources, with convenience stores making up less than 1%. “This report confirms what we have been saying for months; convenience stores are not the source of vaping products for youth,” says Kothawala.

However, the backlash continues, with Health Canada earlier this month moving ahead with new rules banning the promotion of vaping products in places young people can access.

Calling nicotine a “public health hazard,” Dix did acknowledge the role vaping could play in helping adult smokers reduce risk. “Vaping is of course, for some people, harm reduction. And if you are a lifetime smoker, it can have that impact, it can reduce the harm from smoking…. But if you are a young person, if you are under 19, it is not harm reduction, it is just harm.”

A Canadian student tobacco, alcohol and drugs survey found youth vaping among students in grades 10-12 increased in B.C. from 11% in the 2014-15 school year to 39% last year. Across the country, the increase was from 9% to 29%.

Other changes introduced by the B.C. government include restricting the amount of nicotine in the pods and ensuring c-stores will only be allowed to sell vapour products in plain packaging with health warnings.

In a statement, the Canadian Cancer Society welcomed the announcement. “The high levels of nicotine in e-cigarettes are an important factor contributing to skyrocketing rates of youth vaping in Canada. It is hoped that the action by the B.C. government will prompt the federal government to establish the same maximum nicotine level for all of Canada.”

The CICC maintains the proposal to reduce nicotine concentrations could force adult customers of vaping products back to cigarettes.

“Our industry sales data shows that over 90% of adult smokers who switched from tobacco to a reduced risk vaping product chose a flavoured option with a nicotine concentration that matches that of a cigarette,” says Kothawala. “While we fully support any efforts to combat the increase in youth vaping, restricting the ability of convenience stores to offer the products our adult customers need to successfully quit smoking is not only misguided, it is dangerous public policy.”

Meanwhile, most of the changes, including the nicotine and flavouring regulations, will be immediately enforced in British Columbia, while remainder of the regulations will be implemented starting Sept. 15.

“There is still time for the B.C. government to implement policies that will actually work, but until the government addresses the true sources of youth access to vaping products from online retailers and vape shops that continually violate federal laws, they will not address the youth vaping issue and will fail to meet their harm reduction strategy,” says Kothawala.

  • with files from The Canadian Press

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Ontario delays new vaping regulations

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Ontario’s Ministry of Health is hitting pause on a series of new vaping regulations that were to come into effect on May 1.

The implementation of the new regulations, which have far-reaching effects on the convenience sector, will now be delayed until July 1, giving all parties time to make adjustments while also dealing with the business impacts of COVID-19.

Screen Shot 2020-04-13 at 4.29.11 PM“We commend the Ontario government for listening to our concerns regarding the May 1st deadline to remove vaping products from our stores which was not feasible or in the public interest,” says Anne Kothawala, president & CEO of the Convenience Industry Council of Canada. “Major inventory operations, like pulling vape products from our stores, require employees and third-party representatives to meet, travel and have contact with each other all which would have run contrary to guidelines requiring social distancing.”

In a statement, Dianne Alexander, director Health Promotion and Prevention Policy and Programs Branch, Office of the Chief Medical Officer of Health, Public Health Ministry of Health, said: “The government understands that some of the proposed amendments would require certain businesses to remove inventory from their stores, which may involve contact with others. Providing more time to implement would allow owners and employees of affected businesses to practice physical distancing.”

Among the regulatory amendments under the Smoke-Free Ontario Act, 2017, the following rules are considered a blow to the convenience industry:

  • Restricting the retail sale of flavoured vapour products to Specialty Vape Stores and Cannabis Retail Stores, except for menthol, mint and tobacco flavours.
  • Restricting the retail sale of high nicotine vapour products (>20mg/ml) to Specialty Vape Stores.

C-stores will have until July 1 to sell out or return to suppliers their existing inventory of higher nicotine and flavours that fall outside the new regulations.

While the industry welcomes the extension, they are critical of the province’s overall decision, which puts more power in the hands of unregulated vape shops.

At the time of the announcement, Health Minister Christine Elliott unveiled a number of measures, which were presented as an effort to curb youth vaping.

“As we learned more about the alarming increase in youth vaping, one thing has become abundantly clear: we need to do more,” Elliott said, citing recent studies suggesting use of vaping products among young people surged 74% in the past year. “Indeed, the early evidence is quite concerning.”

However, industry associations are “disappointed” in the strategy, saying the efforts are misguided and do little to address the youth vaping crisis. The consensus is convenience stores, which already sell age-restricted products, such as tobacco, alcohol and lottery, are in an ideal position to sell vapes and accessories.

READ: Industry reacts to Ontario’s proposed vaping regulations 

Screen Shot 2020-04-13 at 4.28.54 PM“The entire vape consultation has not been well thought out,” says Ontario Convenience Stores Association CEO Dave Bryans. “Any person buying cigarettes must come into a convenience store and they would purchase their brands in different strengths like light, low tar etc. If they are thinking about moving to a safer alternative, like a vape product… then they should have the option to choose one of the three flavours in the strength of nicotine they are accustomed to. Failing this they will most likely continue to smoke and we don’t see everyday tobacco customers sourcing out a vape shop. The vape shop consumer is a flavour addict using fruity flavours and can option for any strength they desire in tanks or specialty units. C-store customers want to have a pod in a easy-to-use format, not the complications of what a vape store offers.”

The OCSA says it will continue pushing the government to allow for three strength levels of nicotine.

“There may be a marginal number of customers morphing to the vape shops, but I see more of a new black market of flavours from all over the world being available online to everyone,” adds Bryans. “Today, and even with the present legislation, no one has considered the online sales issue, nor have there been any strict age testing requirements at the door to verify the purchaser being over 19.”

While both the CICC and OCSA vow to continue discussions with the government, for the moment c-store operators should start planning around the July 1 deadline.

“Independents should start rationalizing slower moving brands and start educating their customers of the potential changes,” says Bryans, who recommends operators work with suppliers to mitigate the change. “They also still have the option to call their MPP and speak out about this unfairness and potentially sending tobacco smokers to another unproven channel with no track record.”

“At a more appropriate time, CICC will continue to express our concerns about the proposed vaping regulations which will fail to solve the problem of youth vaping,” says Kothawala, “But right now, we will continue to focus on our vitally important role to ensure that Canadians are well supplied with their daily needs during this crisis.”


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Results from Canadian Tobacco and Nicotine Survey now include vaping

Screen Shot 2019-05-08 at 3.17.42 PMEight out of 10 Canadians who are vaping are vaping nicotine, according to a new survey from Statistics Canada.

The latest annual Canadian Tobacco and Nicotine Survey, published in March, aims to gather information about the prevalence of cigarette smoking, vaping and cannabis use.

For the first time ever, the survey included questions about vaping in an effort shed light on the types of products Canadians are using, how often they are vaping and their reasons for doing so. This report, the first to track detailed information about vaping in this country, defines it as the “act of inhaling and exhaling vapour produced by a device such as an electronic cigarette (e-cigarette), vape mod, vaporizer or vape pen.”

The study recognized that “while some use these devices to curtail or to quit smoking,” it went on to point out “vaping can also have negative effects, particularly among youth.”

The report revealed that among those who had vaped in the 30 days preceding the survey, about 8 in ten indicated that they had vaped nicotine. This proportion was even higher among users aged 15 to 19 (87%) and those aged 20 to 24 (86%).

In addition, about one in 10 users aged 15 to 19 and aged 20 to 24 reported that they once tried a vaping device without knowing whether or not it contained nicotine.

Frequency of vaping also varied across age groups. Among users aged 15 to 19, 31% vaped on a daily basis, compared with 38% of those aged 20 to 24, and more than half of those aged 25 and older.

Other highlights:

  • In 2019, 15% of teenagers aged 15 to 19 reported having vaped in the 30 days preceding the survey, and over one-third (36%) reported having tried it at some point in their lives.
  • Among young adults aged 20 to 24, the proportion of those who had vaped in the 30 days preceding the survey was also 15%, and close to half (48%) said that they had tried it at some point.
  • In comparison, less than 3% of adults aged 25 and older reported using a vaping product in the 30 days preceding the survey, and 12% indicated that they had tried vaping at some point.
  • For both men and women, the proportion of those who used a vaping device in the 30 days preceding the survey was higher in younger age groups. In general, men are more likely than women to vape.

Reasons for vaping varied by age group and users were classified across the following categories: (1) those who just wanted to try; (2) those who reported enjoying it; (3) those who vaped to reduce stress; (4) those who vaped to reduce or quit smoking; and (5) those who mentioned other reasons.

Among users aged 15 to 19, the most common reasons were “because they wanted to try” (29%) and “because they enjoyed it” (29%). About one in five (21%) said that they vaped to reduce stress, while 9% said that they did so to quit or cut down on smoking.

Among those aged 20 to 24, the proportion who vaped because they wanted to quit or cut down on smoking was higher (28%). However, similar to their teenaged counterparts, more than one-quarter (27%) of users in this age group reported vaping just because they wanted to try it.

Among those aged 25 and older, by contrast, users were significantly more likely than younger users to report having vaped in an effort to reduce or quit smoking, with more than half of those aged 25 and older citing this as their main reason.

Perception of harm

Among those who had vaped in the 30 days preceding the survey:

  • 60% believed that vaping products were less harmful than cigarettes
  • 20% thought that they were similarly harmful
  • 9% felt they were more harmful, and 10% said that they did not know

Among those who had never vaped:

  • 13% perceived vaping as less harmful than cigarettes
  • 33% felt both were equally harmful
  • 23% thought that vaping was more harmful
  • 31% did not know

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Ottawa moves to restrict vaping advertisements to prevent youth exposure

Health Canada is proposing to ban advertising of vaping products in spaces where young people can see them in a bid to rein in the rise of underage e-cigarette use.

Minister Patty Hajdu put forward new rules Dec. 19 that would prohibit vaping promotion in specialty shops, businesses and online platforms frequented by youth.

Hajdu also announced requirements that vaping packages feature health warnings and be child-resistant, as well as plans to place limits on nicotine content in vaping liquids to reduce the risk of accidental child poisoning.

“The new measures announced today will help, but there is more to do,” Hajdu said in a statement. “We are working on further steps to protect youth and our message remains clear: vaping comes with serious risks.”

Ottawa has been holding consultations this year on measures to restrict advertising for e-cigarettes in the face of growing evidence that vaping has taken off among teens.

According to the 2018-2019 Canadian Student Tobacco, Alcohol and Drugs Survey, the number of high school students who reported vaping in the past month doubled to 20% since 2016-2017.

A spokesperson for Juul Labs Canada said the e-cigarette maker is reviewing the proposed regulations.

Rob Cunningham, a senior policy analyst at the Canadian Cancer Society, praised the government’s plan as a strong start, but said “comprehensive action” is still needed, such as restricting flavours and implementing a tax.

“Right now, youth are being exposed to e-cigarette advertising in social media, on billboards, on television, and many other places, and that’s going to end with these regulations,” he said.

However, Cunningham urged federal lawmakers to also follow their provincial counterparts in clamping down on the availability of vaping products.

“We have made such progress to reduce youth smoking, but now we’re seeing a whole new generation of kids becoming addicted to nicotine through e-cigarettes. That simply shouldn’t be happening,” he said.

Earlier this month, Nova Scotia’s health minister announced the province will be the first to ban sales of flavoured e-cigarettes and juices, and Ontario is considering a similar move.

Prince Edward Island, British Columbia and Newfoundland and Labrador have also adopted new vaping restrictions in recent months.

The P.E.I. government passed legislation last month that raised the legal age to buy tobacco and e-cigarettes from 19 to 21, setting the highest age limit in the country.

In British Columbia, a 10-point plan is aimed at protecting youth from the health risks of vaping, including legislation that caps the nicotine concentration in e-liquids and hiking the provincial sales tax on such products from seven% to 20%.

Cunningham said the issue has taken on new urgency due to mounting concern about the links between vaping and respiratory disease.

In the United States, 47 deaths have been attributed to vaping, and 2,000 cases of severe lung disease have been reported. Thirteen cases of vaping-associated lung illness had been reported in Canada as of Dec. 3. So far there have been no deaths.

 


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B.C. government moves to tax and restrict vaping products to protect youth

The British Columbia government introduced a 10-point plan last week to protect youth from the health risks of vaping that includes cutting nicotine content in vapour pods, restricting flavours aimed at young people, increasing taxes on products and supporting youth-led anti-vaping campaigns.

Unknown-1Health Minister Adrian Dix said youth vaping rates are increasing, putting young people at risk of serious illness, prompting the government to introduce the most comprehensive vaping plan in Canada.

“In a short number of years, vaping has shifted from being a smoking cessation tool for adults to an addictions trap for our youth,” he said during a news conference.

Dix cited data from a British Medical Journal report that youth vaping rates have increased 74% between 2017 and 2018.

Vaping-associated illness cases have been reported across Canada, with three suspected cases in B.C., said Dix.

The government will introduce new regulations that take effect in the spring of 2020 that restrict the amount of nicotine in vapour pods, require health warnings and prevent advertising of vapour products in areas where youth spend time, including bus shelters and community parks.

Vaping juice comes in a variety of flavours like vanilla, cotton candy or berry, and Dix said the sale of such flavours would only be permitted in age-restricted outlets where vapour products are sold.

“We wanted to target the issue of flavours and limit it dramatically,” he said. “We will be restricting access to certain flavours and only allowing other flavours, other than tobacco flavours, in adult-only stores. That’s a significant step.”

Dix said he was optimistic the federal government will soon join B.C. in adopting nationwide vaping measures.

A vaping industry spokesman said there are concerns the government’s approach to restricting flavours could harm efforts by adults to quit smoking. Daniel David, Vaping Industry Trade Association president, said in a statement that B.C.’s regulations limiting nicotine content for people who vape could send them to underground sources.

“VITA supports the provincial government’s role in using regulatory tools to address youth vaping but creating a patchwork of legislation across the provinces will only feed the black market and push adult vapers back to cigarettes,” said David.

Finance Minister Carole James said the government will introduce legislation this month that boosts the provincial sales tax on vapingproducts from 7% to 20%.

“Yes, it is a big tax jump and one that really signifies the urgency of this problem. We all know that youth are particularly price sensitive, and so when you make a product more expensive and harder to access, youth will decline,” James said.

Education Minister Rob Fleming said the plan includes youth-led campaigns in schools to help young people steer away from vaping.

“It will unleash the power of young people talking to young people, youth to youth, peer to peer,” he said. “We will be working with students to de-normalize vaping.”

The B.C. School Trustees Association has asked the government for help, saying many districts in B.C. are spending too much time monitoring and addressing the problem of vaping in schools.

Nirmala Raniga, the founder of the Chopra Addiction and Wellness Centre in Squamish, B.C., said launching a youth-led anti-vaping initiative in B.C. schools gives young people a positive outlet to turn to as pressures to smoke, vape and try drugs arise.

“Young people need to belong,” said Raniga, who has been treating people with addictions for more than 30 years. “The most positive I see is the youth who are struggling with this coming out and sharing their story with their peers.”

Health Canada has issued a warning to people who vape to monitor themselves for symptoms of vaping-related pulmonary illness following hundreds of such cases in the United States and a few in Canada.

Dr. Meena Dawar, Vancouver Coastal medical health officer, said the government campaign is a positive step towards fighting increases in vaping health and addictions issues for youth. She said nicotine content in vaping products has increased and those products contribute to a “chemical cocktail.”

“Recent data indicate that one in five youth, grades 7 to 12, use vaping products or have used vaping products in the previous 30 days,” she said.


Ontario cuts funding to youth smoking cessation program, will close in June

Ontario has cut funding to an agency that helps young people across the province quit smoking.

The administrator of the Leave the Pack Behind program says she was informed by the Ministry of Health this month that their annual $1-million funding would not be renewed.

The agency, which operates independently but is housed out of Brock University in St. Catharines, Ont., said 27 people will lose their jobs due to the funding cut.

The program has been in operation for 19 years and initially helped people aged 19 to 25 on six university campuses quit smoking, but has since expanded to 44 post-secondary institutions and 35 public health units

Leave the Pack Behind says it has helped 40,600 students quit smoking since 2000 by providing personalized supports, referrals to health professionals and nicotine replacement treatments.

A spokeswoman for Health Minister Christine Elliott confirmed the funding cut but said the government continues to support other smoking cessation initiatives at the University of Ottawa and the Centre for Addiction and Mental Health.

Hayley Chazan said the government is steamlining the province’s health-care system and removing duplication.

“In doing so, we can protect and promote vital programs and ensure we spend taxpayer dollars responsibly,” she said in a statement.

Kelli-an Lawrance, a health sciences associate professor at Brock University who helped launch the program and continues to oversee it, said the cut is “devastating.”

“I have letters from young adults that say, ‘you saved my life,”’ she said. “To get the news that the funding from the program has been cut is … a real shock.”

Michael Perley, director of the Ontario Campaign for Action on Tobacco, said ending the program means 19 years of experience, expertise, and relationship-building across the province is lost.

“It doesn’t make any sense to do this,” he said. “It’s just slightly over a million dollars and that is a very small amount of money for the reach and effectiveness of the program and potential cost-savings down the road.”


5 culinary trends on the rise with young consumers

Young Consumers Eating_Lg_040119Key food trends today will shape the menus on university and college campus dining operations in the coming years as younger consumers approach food with a certain criteria. These trends will also influence what young people expect from their local convenience store.

According to Y-Pulse, five food trends — ranging from ethical dining to multicultural menus — are popular among young consumers. The findings come from examining the dining expectations, attitudes, and tendencies of more than 1,000 consumers between 18 and 34 years through multiple comprehensive consumer studies.

“We found young consumers are using a sophisticated set of criteria involving health, nutrition, ethical concerns, and culinary adventure when making dining out decisions,” said Sharon Olson, executive director of Y-Pulse. “These trends are most likely to have a great impact on college campus dining in the coming years, if not months.”

The five culinary trends that will have a big impact on college foodservice operations according to Y-Pulse are:

1. REPLENISHING WITH PURPOSE

Young consumers are very interested in the functional aspect of foods that not only satisfy their hunger but also pack a nutritional punch. According to Y-Pulse, 73% of overall consumers surveyed said they enjoyed eating superfoods that serve specific functional purposes.

Superfoods, such as dried fruits, nuts, and seeds, can easily be integrated into food and beverage concepts. These functional ingredients are also great flavor and textural add-ins to shelf-stable snacks in grab-and-go menus.

Young consumers are also extremely responsive to organic foods: 67% said that eating organic makes them feel better and 55% said that they are willing to pay more for organic menu items.

2. BEYOND DIETARY RESTRICTIONS

Young consumers are no longer interested in highly regimented diets. Instead, the research found, they would like to limit certain ingredients in dishes rather than cut them out completely.

By taking a more holistic framework to health, young consumers are receptive to alternative food options. For example, younger consumers admire meat-free lifestyles but are not interested in adopting vegetarian or vegan lifestyles. Young consumers said they admire vegetarian (60%) and vegan (56%) lifestyles but they also overwhelmingly love meat (82%).

Only 42% of overall consumers said they enjoy eating meat substitutes.

It’s likely that college campus dining will need to use customization formats to introduce menu items that appeal to those with dietary restrictions, as well as the broader consumer that believes in quality ingredients but not restrictive diets, Y-Pulse said.

3. ETHICAL CONCERNS

Today’s young consumers between ages 18 and 34 are more aware about ethical issues surrounding food sourcing and production than older generations. More than two-thirds of younger consumers surveyed said there were not enough ethically produced snacks available and 67% said would pay more for ethically produced snacks.

In addition, 70% of young consumers said they care about ordering protein that is sustainably raised or caught.

With 63% of consumers stating that they consider themselves an advocate for responsibly produced foods, menu ingredient communication is the perfect starting point for campus foodservice operations to open a dialogue about their ethical practices and efforts, according to Y-Pulse.

4. HEALTHFUL WITHOUT COMPROMISE

Young consumers want to eat healthy but do not believe in compromising on taste. Specifically, 86% said they expect healthy food to taste delicious too. They also want healthy eating to be easy, convenient and work around their on-the-go lifestyle. Eighty-one percent said they shouldn’t have to try too hard to eat healthy and three-quarters of them said that they are likely to buy raw fruits and vegetables to eat on-the-go.

With 66% of consumers saying they don’t mind paying extra for a snack if it’s a healthy option, the momentum for healthy but delicious grab-and-go foods seems unstoppable, the research firm noted.

5. THE QUEST FOR WORLD FLAVORS

The culinary trend of seeking international flavors is linked to young consumers’ interest in discovering vibrant spices and bold flavors. Besides wanting to sample authentic foods that link them to travel, young consumers are also interested in discovering new ways to eat healthy and sustainable foods.

Another great pull towards seeking new world flavors is to explore regional cuisine linked to their own ancestry or new immigrant populations. Authenticity is crucial with 79% of consumers agreeing that a restaurant’s ethnic food should be authentic.

From Latin American ingredients to Middle Eastern spices, colleges and universities have a unique opportunity in teaching students about world dynamics by means of food exploration, Y-Pulse added. In turn, convenience store operators can learn from these trends in an effort to help provide fuel and sustenance for growing minds and bodies.

Y-Pulse is a research and consulting practice that specializes in helping companies in the food business better understand tomorrow’s tastemakers today. Founded in 2004, Y-Pulse is a division of Olson Communications Inc. headquartered in Chicago. 


Health advocates urge Quebec to appeal vaping ruling amid spike in youth vaping

Anti-smoking groups are urging the Quebec government to appeal a court ruling that invalidated certain sections of the province’s tobacco legislation dealing with vaping, as health officials across the country grapple with an apparent spike in youth adopting the habit.

The ruling handed down by Quebec Superior Court on Friday confirmed the province’s right to legislate on vaping, but struck down provisions banning demonstrations of vaping products inside shops or specialized clinics.

It also struck parts of the law prohibiting the advertising of vaping products to smokers seeking to kick their habit.

Flory Doucas of the Quebec Coalition for Tobacco Control said the judgment comes as Canada is dealing with a growing number of youth using vaping products since the federal government passed a law formally legalizing and regulating vaping, or e-cigarettes, in May 2018.

And, she notes, experience with the tobacco industry suggests advertising that targets smokers could also ensnare others.

“It is very worrisome to think that Quebec, one of the only jurisdictions in Canada that had a comprehensive, well-balanced framework for vaping products would now see its framework weakened when in fact other governments _ and the federal government _ is calling on provincial governments to help it tighten and restrict the marketing of these products to address the youth epidemic,” Doucas said in an interview Saturday.

The challenge to Quebec’s Tobacco Control Act, adopted in 2015, was brought by the Canadian Vaping Association and l’Association quebecoise des vapoteries, who argued the law infringed on its members’ freedom of expression.

Justice Daniel Dumais suspended his ruling for six months to allow lawmakers to rewrite the problematic sections of the province’s tobacco law to make them valid.

The Quebec government has not commented on the ruling.

Doucas said the province should appeal, noting the Quebec measures were anchored on prevention and precaution, and make even more sense than they did in 2015.

Although vaping products are less harmful than tobacco products, Doucas said caution is necessary, as is protecting youth against a highly addictive habit whose long-term effects are not known.

Health advocates suggest a rise in vaping among Canadian youth has coincided with heavy marketing and promotion since the federal government passed the Tobacco and Vaping Products Act in 2018.

The Public Health Agency of Canada said in April it was alarmed by the trend and that a new generation of youth addicted to nicotine could lead to a resurgence in smoking and other health problems.

Also last month, federal Health Minister Ginette Petitpas Taylor launched consultations on potential new regulatory measures aimed at reducing the uptick of youth vaping. This consultation, which runs until May 25, is considering measures that include restricting online sales and certain flavours, and restricting the concentration or delivery of nicotine in vaping products.

Doucas said what’s happening elsewhere makes maintaining the Quebec measures even more important.

“Everything is pointing to things getting far more restricted based on this huge surge in youth vaping,” she said.

The Canadian Cancer Society said it is also concerned about youth vaping and called for an appeal.

“The result of this ruling is you could have the potential of having e-cigarette advertising anywhere, at any time,” said Rob Cunningham, senior policy analyst with the society. “That simply would be wrong in terms of protecting youth.”