The Ferrero Group is introducing Tic Tac Coca-Cola: the result of a unique collaboration between two iconic brands.
This special edition will be available in the next few months in more than 70 countries.
The new product combines the refreshment of Coca-Cola with the packaging of Tic Tac. The introduction of this exclusive limited edition is supported by a 360° global integrated communication plan, including a dedicated TV campaign as well as comprehensive online and social media communication activities.
Tic Tac Coca-Cola is available in three different promotional packs, in terms of size and weight, with a distinctive and impactful graphic, enhancing the strength of this collaboration.