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Veeder-Root Announces Strategic Partnership with Red Leonard Associates

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Agreement Drives Market Support and Growth of Red Jacket Fuel Pumping Solutions

(SIMSBURY, CT)  – January 10, 2013 – January 10, 2013 – Veeder-Root is pleased to announce a strategic channel partnership with Red Leonard Associates, Inc., to represent the Red Jacket brand in the Midwest, Northeast, and Canada.  Red Leonard is an independent sales representative agency specializing in full site solutions for the Petroleum Equipment Industry.  Its sincere dedication, strong core values, and drive for excellence have made Red Leonard one of the largest representative agencies in the United States and Canada.

“This partnership supports Veeder-Root’s strategy to increase investment in the Red Jacket Brand to deliver superior innovation and support  to our customers,” said Mark Maybee, President of Veeder-Root. “The Red Leonard Associates team will work in partnership with Veeder-Root’s existing sales organization and distributor network to drive Red Jacket growth and share gain.”

“The Red Jacket brand provides customers the most advanced state of the art submersible pumping solutions and aligns with our corporate commitment to offer only the finest solutions to our customers”, said Jayme Leonard, President of Red Leonard Associates. “We look forward to working closely with the Veeder-Root team to offer customers the benefits of Red Jacket that will help them optimize fuel flow and maximize profits.”


About Veeder-Root

Veeder-Root [www.veeder.com] is a leading global supplier of automatic tank gauging, fuel management systems, and stage II vapor recovery solutions including the Red Jacket® brand of submersible pumps and pressurized line leak detectors. Veeder-Root and Red Jacket are market-leading brands with a tradition of excellence in the petroleum Industry.

About Red Leonard

Red Leonard Associates [www.redleonard.com]    is a leading authority in specifying full site solutions for petroleum equipment customers in North America, and specialize in superior customer service, full design and project support capabilities.