This fall, Mondelēz Canada is partnering with RISE Branded Entertainment, a division of Universal Music Canada to offer an exciting consumer promotion that will help to engage that all-important Millennial demographic in your store.
Music is a passion and interest for young consumers, with 95% of Canadian teens listening to an average of 31 hours of music per week1. This promotion combines their interests perfectly and is sure to grab their attention.
Here’s how it works:
From October 1 – November 30, 2015, consumers can visit winwithcadbury.ca to enter for a chance to win* the grand prize, which is a VIP trip for two to any Universal Music artist concert in any city in Canada or the U.S.A† in 2016. There will also be 10,000 instant win prizes up for grabs, which are daily chances to win music download bundles, each consisting of three free songs. For an additional bonus entry towards the grand prize, consumers can enter the UPC from any participating product.
As a retailer, you can use prepack displays and banners to promote the campaign in store. The brands and Universal Music will leverage its socials to spread the word and help draw customers in store.
5 Participating brands, and why they help make this promotion a winner:
CADBURY singles, including CARAMILK, WUNDERBAR, MR.BIG, CRISPY CRUNCH and CRUNCHIE, are top selling brands with strong consumer pull. In fact, sales of TL Cadbury IC Singles have a 208% unit lift when on display2, so utilizing display tools can help boost sales.
MAYNARDS, including SOUR PATCH KIDS, SOUR CHERRY BLASTERS, SWEDISH BERRIES and FUZZY PEACH brands, is the number-one-selling candy brand in Canada, with the highest velocity and distribution of any branded candy in C&G3. The primary target is 18- to 24-year-olds, so the demographic is a perfect fit for this Millennial-focused promotion.
Sales of STRIDE gum is growing by +9.8%4. Display alone generates a 32% sales lift for this brand; and when paired with an ad, lift jumps to 89%
DENTYNE gum continues to deliver strong growth and performs well on promotion. In fact, sales for the total DENTYNE brand increased by 17% during the 2014 Movie Promotion, with in-store displays contributing to 88% of the increase4.
Playful POTATO THINS TV spot features Millennials and music, which is a perfect fit with this promotion and brand personality. But best of all, sales of POTATO THINS cracker chips double when sold on display, and almost triple when displayed with an ad5!
*NO PURCHASE NECESSARY. Legal residents of CAN 13+ yrs @ entry. Grand Prize ARV $3,300 – $6,250 CDN). Instant Win Prize ARV $2.50ea. Grand Prize random draw Dec.1/2015 @noon ET. Instant Win Prizes by random computer-generated dates/times throughout contest period. Number of Instant Win Prizes available diminish. Odds of winning depend on no. of eligible entries rec’d during contest period (for Grand Prize) and date & time of entry (for Instant Win Prizes). Math skill-test req’d. Conditions/restrictions apply. For details, contest rules, & to enter, visit www.winwithcadbury.ca.
†Subject to availability. Grand prize trip must be taken between Dec.7/2015 – Sept.7/2016.
- Nielsen Music 360 Canada Study, Online Survey, April 12-27, 2015
- Nielsen MarketTrack, GDM+ C&G, L52 Weeks, PE December 31, 2014
- AC Nielsen, Nat. C&G, YTD, PE March 28, 2015
- Nielsen MarketTrack, National GDM + C&G, L52 Weeks, PE March 28, 2015
- Nielsen Price and Promotion Analysis, GB + DR + MM, L52 Weeks, PE Sept. 27, 2014