Given physical distancing measures put in place to stop the spread of COVID-19, 7-Eleven Canada is taking a different approach to 7-Eleven Day this year.
The company traditionally celebrates by offering free Slurpees to customers on July 11 - the event is hugely popular, prompting long line-ups and even special visits from camps and day cares.
This year, in order to prioritize the safety of staff, customers, and the neighbourhoods in which the stores operate, the celebrations will happen at a distance.
"We'd love to welcome all Canadians to our stores to celebrate 7-Eleven Day, but it just isn't the responsible choice this year," 7-Eleven Canada vice-president and general manager Norman Hower, said in a release. "This is the biggest day of our year, so we are disappointed to make the change, but we're excited about the ways we can celebrate responsibly, all month long."
Four $1 Slurpee coupons will be deposited into the accounts of all 7Rewards Members on July 1st and will be valid all month long. In addition, Canadians can have their Slurpee delivered to their homes and get a buy one, get one Slurpee through their Uber Eats and Skip the Dishes apps from July 6-12.
In an effort to support extended staycations and encourage continued physical distancing, 7-Eleven is hosting a month-long virtual block party at home. Slurpee fans are invited to create and share #SlurpeeDancePartee videos on TikTok and Instagram. Those using the 7Rewards app can also try the new AR lens and dance with the dancing Slurpee.
To keep things interesting, a new and exclusive Slurpee flavour lineup includes Fanta Fruit Passion, Citrus Lemonade, Mountain Dew Blue Shock, Crush Lite Cream Soda and Sour Patch Kids Tropical Paradise Punch (developed in partnership with Mondelez Canada).
To further support the neighbourhoods impacted by COVID-19, 7-Eleven is inviting in-store customers to make a donation to Food Banks Canada and will match cash donations up to $100,000 ($25,000 per month June through September). The goal of providing 500,000 meals to those in need.