The holiday season is in the 2020-version of full swing and that means that sweet treats and desserts are having their moment.
Dessert is top of mind for many, according to new Technomic Ignite Consumer research.
- Consumers say positive feelings are most likely to spur dessert consumption, suggesting that desserts associated with feel-good occasions or celebrations will be well-received.
While holiday celebrations may look different this year, fun holiday callouts, weekend-only promotions and seasonal flavour features can all be used to boost positioning around dessert as a reward.
Highlight related products and consider stocking seasonal sweets to help consumers treat themselves or celebrate with dessert at home.