Marketing

Waypoint's summer campaign attracts all the music lovers
Q&A with Greenergy's Amanda Simpson.
Attracting women
Females shopping at c-gas stores dropped during the pandemic, but here’s how you can get them back.

Marketing
Canadian Tire launches fee based Triangle Rewards subscription program
The subscription will cost $89, but experts say customers may become "tired" of too many loyalty programs.
Marketing
From marketing to design, brands adopt AI tools despite risk
Coca-Cola and Instacart are turning to artificial intelligence, but experts warn of the potential harm they can cause.
Marketing
7-Eleven new ads tap into coffee’s influence on Gen Z culture
Campaign highlights 7-Eleven's OG To-Go offering.
Forecourt
Deep dive: Circle K Fuel Day
Q&A with Mélissa Lessard, head of North American marketing at Couche Tard/Circle K.
Sponsored
Sponsored
McCowan offers shelving accessories that maximize every inch of your display
McCowan’s vast array of shelving accessories allows you to choose the format that best displays your product with maximum impact.
Sponsored
Sponsored
McCowan’s MS-503 Exterior sign significantly increases sales
Curbside signs guarantee passers-by won’t miss your advertising
Marketing
Stores launch Lunar New Year sales during typically slow shopping season
Creating a meaningful offering is key.
Sponsored
Crack into BiGS Sunflower Seeds with Vlad
Big, daring flavours that shoppers can get excited about.
Retailer Spotlight
MacEwen to rebrand c-store business under Quickie banner
A year after the acquisition, new SVP of retail, Ron Hyson, shares details about the company's vision.
Marketing
Circle K promo combines hockey and potato chips
Drink. Snack. Score. engages customers with gamification and prizes.
Marketing
Dairy Farmers of Ontario launch new marketing campaign
'Everybody milk' highlights beverage's role in milestone moments.
Marketing
Many retailers are pushing holiday sales already. Should c-stores follow suit?
Set yourself up for success by ensuring customers think of your store as a destination for holiday gifts and entertaining essentials.