Marketing

Here's how smaller chains and independents can work with vendors to boost their bottom lines.

Rebrand includes store layout, design, mascot and in-store offerings .

From gas to groceries, shoppers are looking for ways to save money.

Together withTGS Esports teaming up with Canada Esports Association to select Rocket League players to represent Canada.

Marketing efforts will support the return of the Canadian Grand Prix.

Promotional events align the c-store brand with the gaming community.

Communications will be supported by large-scale in-store activation program, with the support of Guru's exclusive Canadian distributor.

Demographic views mobile devices as an extension of themselves. 

Using technology to create marketing and promotional strategies with an ever-increasing amount of variables is key.

The augmented reality game is expected to drive in-store traffic by engaging Pokémon GO Trainers, Circle K customers and mobile game enthusiasts.