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06/18/2014

Mentos is a proud sponsor of THE AMAZING RACE CANADA 2014

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THE AMAZING RACE CANADA is based on THE AMAZING RACE, the 14-time, Emmy® award-winning, hit program.


The race takes place right here within the borders of Canada! There will be potential stops in all 10 provinces and 3 territories, criss-crossing up to 9,000 kilometers. THE AMAZING RACE CANADA provides a complementary take on the original series, with competitors discovering the wild and often unknown beauties of their country.

The Amazing Race Canada was the #1 show of the summer 2013 among A18-34 in Canada.

It will be on air for 12 weeks (10 weeks in 2013) as of the beginning of July 2014.

Mentos partnership with THE AMAZING RACE includes:


  • In-show brand and products integration in The Amazing Race Canada AND Etalk!

    • contents will remain confidential until airing but we can tell you that Mentos will play a prominent role in the contestants life!



  • Advertising on TV, magazines, internet and social media

  • The Amazing Journey contest


    • A total of $25,000 in prizes to be won between June and December 2014

    • Contestants will have to play to find their way to a beautiful destination inspired by the show

    • Check out the promotional flash on all Mentos mint and fruit rolls between July and December 2014!