Strategic Retail Partners (SRP), a portfolio company of Aurora Capital Partners and a North American category manager and solutions provider to more than 70,000 retail outlets (including c-stores across Canada), is acquiring the assets of MobilEssentials, which distributes of tech accessories and merchandise products to more than 23,000 retail partners in the grocery, restaurant and convenience store channels.

This purchased, as well as SRP's acquisition of Aerial Bouquets in November 2021, is designed to help to accelerate SRP’s growth in the grocery channel. MobilEssentials’ product line will extend SRP’s portfolio to include fast-moving, high-demand mobile device accessories, such as chargers and earbuds.

“We’re excited that MobilEssentials is joining the SRP team,” Don McIntyre, SRP’s CEO, said in a release. “Their product line is a perfect complement to our diverse assortment of electronics, as well as eyewear, plush toys, and other essential and in-demand consumer products.”

MobilEssentials products are sold under a range of proprietary brands include INFINITEK, cordzilla, mobilcharge, mobilsmart, Twister, GoTek, and more.

“MobilEssentials has been a strong partner to its retailers by efficiently sourcing highly desired products while providing complete category management solutions. Our customer base of convenience stores, truck & travel centres, and hospitality retailers will benefit from their addition to the SRP family,” added SRP COO Tim Ramsey.