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10/19/2020

PepsiCo Beverages to distribute Evian in Canada

PepsiCo Beverages Canada and Danone Waters of America (DWA), the U.S. and Canadian importer and distributor of Evian natural spring water, have entered into an exclusive alliance for PepsiCo to distribute Evian in Canada.

As of January 1, 2021, PepsiCo Beverages Canada will sell, distribute, and merchandise Evian across Canada.

"We are thrilled about this new partnership with PepsiCo Beverages Canada,"Henri de L'Épine, CEO of Danone Waters of America, said in a release . "Their extensive Direct-to-Store Delivery system, strong selling capabilities and a complementary brand portfolio will undoubtedly increase Evian's ability to serve our business partners who want to offer Canadian consumers an exceptional natural spring water."

"In the bottled water category, Evian has thrived as a premium and innovative brand," said PepsiCo Beverages Canada president, Richard Glover. "This alliance plays an important role in PepsiCo's overall hydration strategy and enables us to use our distribution networks and sales capabilities to accelerate the growth of Evian in the Canadian marketplace."

The company said that PepsiCo's presence in all key channels will allow Evian, which has a portfolio of single serve and multi-pack options, to further reach consumers in both the retail and foodservice segments.