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07/26/2022
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Slim Jim® – The legendary, mouth-watering, meat stick

The #1 meat stick in the US1 is now in Canada! Full of smoky, savoury, meaty goodness, these sticks were born for the road. Edgy personality makes Slim Jim® big with 14-18-year-old guys looking for beefy cravings on the go. Some cool facts:

  • Meat sticks have seen strong growth within the Convenience & Gas channel (over a 10% increase vs. last year2).
  • Slim Jim® also increases basket size (over 60% of consumers said they would buy a beverage with them3).

To carry any of our Slim Jim® & Chris Boucher branded POS materials shown below, reach out to your distributor to find out more!

 

*Coupon can be used for purchase through distributors and Amazon.
1Source: IRI, MULO+C Latest 52 WE 11/28/2021
2Source: Nielsen, National XNFLD C&G L52Wks PE Jan 1, 2022
3Source: Caddle Insights Report – Past Six Month Meat Stick Shoppers. Feb-May 2022.

© 2022 Conagra Brands Canada, Inc. All Rights Reserved.

 

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