2023 Future Leaders in Convenience: ALICJA NOWAK

Described as ‘the glue between product, customer service and sales’, Alicja Nowak manages marketing and communications initiatives for the Now Prepay line of business, which serves c-store owner/operators across Canada. Her work has included spearheading market research studies by reaching out to Payment Source’s existing store base to learn about key drivers for this market, as well as suggesting ways to increase revenue at their locations.

“Alicja is extremely dedicated to her customer base and works hard to make the relationship between Now Prepay and our c-store owner/operators collaborative and inclusive,” says Allison Cutler, director of marketing and communications.

“She has brought innovation to this line of business by creating networking events for this audience and being the driving force for a collaborative conversation model with our c-store customers. Alicja has redefined the Now Prepay brand to ensure its relevant to our audience.”

Nowak enjoys the industry’s continuous growth and evolution and was delighted to become marketing manager.

“I’ve been able to focus my marketing efforts on the retail side of our operations, spanning everything from customer retention and brand development to strategic customer acquisition,” she says.

“I appreciate how we consistently expand our product offerings to provide retailers with an optimal mix that fosters financial inclusion in the community.”

Nowak believes sustainability, community-building and DEI are important because they align with ethical values and make good business sense.

“Companies that prioritize sustainability, community engagement, and DEI tend to be more resilient, innovative, and appealing to customers, ultimately leading to long-term success and a positive impact on society, which I always want to be a part of,” she says.

Nowak is a driving force of positivity within the company, adds Cutler. “Company culture is important to Alicja. She always participates, often on her own time, to make company events a friendly, positive environment for everyone.”

Click here for a full list of the Future Leaders in Convenience + Car Wash winners