The holiday season is in the 2020-version of full swing and that means that sweet treats and desserts are having their moment.
Dessert is top of mind for many, according to new Technomic Ignite Consumer research.
- Consumers say positive feelings are most likely to spur dessert consumption, suggesting that desserts associated with feel-good occasions or celebrations will be well-received.
-
While holiday celebrations may look different this year, fun holiday callouts, weekend-only promotions and seasonal flavour features can all be used to boost positioning around dessert as a reward.
Highlight related products and consider stocking seasonal sweets to help consumers treat themselves or celebrate with dessert at home.
Related articles:
Articles connexes
6 steps to running a successful snack category
The healthy alternative
Cielos: Smart snacking
On the Go Edamame fusion protein snack
Mister Sweet: More than you can imagine!
The 'homebody economy' and changing consumer habits
Canadians divided over whether to let pandemic disrupt Halloween, holidays: Poll
Hershey’s Halloween sales up despite fewer trick or treaters
Pandemic shakes up beverage choices
Hershey to expand better-for-you products
