Greenergy introduces Breakaway™, an innovative new fuel and convenience offer for independent fuel retailers in Canada.
Tailored specifically to the Canadian market and based on extensive market research, Breakaway combines a distinctive hockey-themed gas station design, TOP TIERTM standard fuel products and an extensive convenience offer. The offer is supported by Breakaway to Play™, a community investment program that helps to reduce the financial barriers to entry that prevent some families from getting involved in hockey.
“Our research shows Canadian fuel retailers and consumers want more choice and more competition,” says Mike Healey, Greenergy Fuels Canada’s Chief Executive Officer. “Breakaway is designed to drive site traffic and growth, and allows dealers to benefit from Greenergy’s low-cost and reliable fuel supply.”
Breakaway’s convenience offering is provided by Gateway Newstands, a premier North American small format convenience retailer. “We offer Breakaway’s franchised retailers a competitive edge, bringing over 30 years of marketing expertise, profit-building group buying power, a merchandising rebate program and established top-brand suppliers,” said Steve Tennant, Chief Operating Officer of Gateway Newstands.
Greenergy will test the Breakaway brand in selected markets in Ontario over the next 12 months, and the first Breakaway site is planned for Fall 2018 in Leamington, Ontario, on the site of Johnny’s Gas Bar.
Saide Eid, owner and operator of Johnny’s Gas Bar, explained “We’ve been considering rebranding Johnny’s Gas Bar for some time, but it was only when we saw Breakaway that we decided to go ahead. It’s an exciting offering that will improve our customers’ experience.”
The Leamington site features Breakaway’s distinctive hockey-themed forecourt with additional features including car wash, propane and a 24-hour cardlock. Breakaway’s unique hockey-theme carries over into the backcourt with a 1,700 sq. ft. convenience store including a range of fresh options and ‘grab and go’ items, as well as customer amenities such as an ATM, coffee and restroom.
About Greenergy Canada
In business for 26 years, Greenergy is an established supplier and distributor of transportation fuels with a proven track record as a low-cost supplier delivering highly reliable customer service.
It entered the Canadian fuel market in 2013 is committed to significant innovation and investment to better serve its Canadian customers. Recent infrastructure investments include rail-to-road terminals that create additional supply capacity close to the end consumer.
Greenergy also markets in the UK, where it has over 25% market share, Ireland and Brazil as well as through a joint venture in Bahrain.
Headquartered in Woodbridge ON, Gateway Newstands operates over 500 franchise-based convenience stores and kiosks throughout North America, and is the exclusive newsstand retailer in North America’s 3rd largest transit system. Gateway supports convenience store operators with retailing expertise and business tools including a fully integrated point-of-sale systems and long-standing relationships with preferred suppliers.