Hershey Canada and MAN OF STEEL a winning combination
Click here for more information about the Man of Steel consumer promotion.
Consumer promotions are an ideal way to build in-store excitement and help drive sales, but when a Hershey promotion is tied to one of the summer’s biggest movies – MAN OF STEEL – it’s a recipe for success.
Think of it as a winning combination: SUPERMAN, TWIZZLERS®* and JOLLY RANCHER®* brands have teamed up for the MAN OF STEEL promotion, which offers consumers a chance to win† An Invincible Alaskan Adventure, or one (1) of ten (10) weekly prizes.
As a c-store retailer, you can support the MAN OF STEEL promotion and be a part of the excitement with front-of-store pre-packs and in-store signage from Hershey.
Take advantage of the opportunity to help build sales for the TWIZZLERS®* and JOLLY RANCHER®* brands by placing the promotional pre-packs and POS materials in a high-traffic area. Don’t forget to replenish your display to ensure it’s always full of participating product.
Advertisements for the MAN OF STEEL promotion will hit TV and the big screen beginning on May 27, 2013. The support and buzz surrounding this promotion are impressive, which means your customers will likely know about the promotion and be looking for the pre-packs when they walk into your store.
Hershey holds the top market share position among everyday candy/licorice manufacturers. Sales of TWIZZLERS®* candy is outperforming the competition at a rate of +10% growth [source: Nielsen Market Track, National AC, Everyday Candy/Licorice, Last 6 months to Sept 22 2012].
With the power of Hershey’s growing brands, as well as the excitement surrounding this summer’s MAN OF STEEL blockbuster, you’ll want to make sure you and your customers are part of the action!
Key promotion dates:
POS start ship: April 15, 2013
MAN OF STEEL promotion: In stores April 29, 2013 – July 7, 2013
Contest Dates: April 29, 2013 – July 7, 2013
Grand prize draw: July 12, 2013
MAN OF STEEL TV and theatre advertising: Starts on May 27, 2013
MAN OF STEEL: In theatres June 14, 2013
Key contest details to share with your customers†:
How to enter: During the contest period, customers can head to www.twizzlers.ca, www.hersheys.ca or scan the QR code on in-store pre-packs to enter. They’ll need a UPC code from participating products.
Grand prize: The grand prize is a trip for four (4) to Mt. McKinley, Alaska, which is the highest peak in North America. The grand prize has an approximate retail value of $18,400! (based on sample Toronto departure).
Weekly prizes: ten (10) weekly prizes are up for grabs (one (1) per week), and each consists of one (1) inflatable theatre kit. Each of the ten (10) weekly prizes has an approximate retail value of $699.
Contact your Hershey sales representative at 1-800-268-1304 or your wholesale representative for more information.
For Official Contest Rules, click here.
*TRADE MARK USED UNDER LICENSE. ALL OTHER TRADE MARKS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS. © 2013 WARNER BROS. ENTERTAINMENT INC. ALL RIGHTS RESERVED. MAN OF STEEL, SUPERMAN AND ALL RELATED CHARACTERS AND ELEMENTS ARE TRADEMARKS OF AND © DC COMICS.
† No purchase necessary. Internet access and valid email account required. Contest starts April 29, 2013 and ends July 7, 2013 at 5pm ET. Contest open to legal residents of Canada age of majority or older. One (1) grand prize trip for four (4) available to be won consisting of a trip for four (4) to Alaska (ARV $18,400 based on sample Toronto departure flight). Ten (10) weekly prizes available to be won (one (1) per week), each consisting of one (1) inflatable theatre kit (ARV $699 ea). The number of weekly prizes available to be won will diminish as they are awarded. Odds of being selected as eligible to win the grand prize will depend on the total number of eligible entries received during the Contest Period. Odds of being selected as eligible to win a weekly prize will depend on the total number of eligible entries received during the applicable week. Mathematical skill-testing question required. For Official Contest Rules and to enter, visit www.twizzlers.ca. Void where prohibited. Sponsor: Hershey Canada Inc.