Product of the Year Canada unveils 2021 winners
This year, 4,000 Canadian shoppers voted to determine the 27 winners of the 2021 Product of the Year Awards. Among the winners, several convenience store favourites.
The program, which operates in 40 countries, recognizes manufacturers for quality and innovation in their function, design, packaging or ingredients.
In Canada and around the world, consumer shopping behaviour has rapidly shifted in the past year; the annual Product of the Year Awards are designed to provide a trusted resource to easily guide consumers to the best new products on the market.
For obvious reasons, shoppers are spending less time in stores, but still crave new and innovative products to light up these difficult times, Mike Nolan, Global CEO of Product of the Year Management, said in a release. "Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that ‘great new product’ when it matters most, however they do their shopping this year.
"What makes Product of the Year so trusted is our unique process, which gives shoppers the confidence that each product with our iconic red logo is backed by 4,000 Canadians. That’s a powerful advantage for our 2021 winners, as a Product of the Year Award positions them as THE innovative leader in their category.”
This year’s winning products reflect the trends and categories that everyday shoppers care about most as they spend more time at home. Selected through a nationally representative study powered by Kantar, a global consumer research company, the 27 winners of the 2021 Product of the Year Award include:
Beauty, Health & Wellness
BAND-AID BRAND SKIN-FLEX BANDAGES EXTRA LARGE, 7 COUNT
Johnson & Johnson
Bread
BON MATIN La mie de l’artisan Avoine
Bimbo Canada
Breakfast Food
ALL DAY BREAKFAST HASH BROWN WAFFLE BREAKFAST
Cavendish Farms
Chocolate – Bars
CADBURY DAIRY MILK OREO BAR 38 GRAMS
Mondelēz Canada
Chocolate – Minis
KINDER BUENO MINI
Ferrero Canada
Coffee – Single-Serve Coffee Pods
MAXWELL HOUSE 100% COMPOSTABLE SINGLE-SERVE COFFEE PODS
Kraft Heinz Canada
Dairy – Cheese
BOURSIN FIG & BALSAMIC
Fromageries Bel Canada
Deli Meat
LONGO’S CURATO ITALIAN ANTIPASTO PARTY PACK TRAY
Longo Brothers Fruit Markets
Dishwasher
Whirlpool Large Capacity Quiet Dishwasher with 3rd Rack
Whirlpool Canada
Dressings & Sauces
PANACHE TURMERIC & BLACK PEPPER DRESSING
Sobeys
Face Moisturizer
NEUTROGENA BRIGHT BOOST GEL CREAM
Johnson & Johnson
Frozen Dessert
LONGO’S PISTACHIO ICE CREAM
Longo Brothers Fruit Market
Gluten-Free
LONGO’S CHICKPEA VEGGIE BURGER
Longo Brothers Fruit Market
Household Product
VIM REFILL ECOPACK
Unilever
Kitchenware
KitchenAid 5 Cup Cordless Food Chopper
Whirlpool Canada
Lactose-Free
THE LAUCHING COW LACTOSE FREE
Fromageries Bel Canada
Large Appliance
Whirlpool 36″ 4-Door Counter Depth Refrigerator
Whirlpool Canada
Laundry Detergent
PERSIL OXI DISCS
Henkel Consumer Goods Canada
Mascara
AIR VOLUME MEGA MASCARA
L’Oreal Paris
Mattress & Bed
Tempur-Pro Series
Tempur-Pedic
Mattress in a box
Douglas
GoodMorning.com
Skin Care
NEUTROGENA ULTRA SHEER FACE MIST SPF 50
Johnson & Johnson
Small Appliance
KitchenAid Cordless Hand Blender
Whirlpool Canada
Snack Bars
NATURE VALLEY WAFER BAR
General Mills
Snacks
ANGIE’S BOOMCHICKAPOP WHITE CHEDDAR PUFFS
Conagra Brands
Tea
TETLEY SUPER TEAS
Tata Consumer Products
Vitamins & Supplements
CENTRUM MULTI+PROBIOTICS
GSK
The 27 winners of the 2021 Product of the Year Awards will be celebrated in a virtual awards show, on March 4, 2021. The event will feature innovation insights from Kantar, as well as some of Canada’s most innovative retail and CPG 2021 award winners.