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05/01/2014

3 ways to promote your store

Promoting your store is all about getting customers in your front door...

“Promoting your store is all about getting customers in your front door,” says Diane Williams, owner of White Rock Enterprise, and a Convenience U CARWACS Show educator.

Take two minutes out of your day to watch the video above and learn how to promote your store in your community.

Here’s a recap of  Williams’ top three tips:


  1. Be different. It’s not enough to use low pricing as a sustainable point of difference; your store needs to stand out in other ways, too.

  2. Introduce foodservice. Be unique with your offering, and become the go-to spot for a certain snack or treat.

  3. Come up with a store name and logo that’s distinct. If you’ve got an artistic friend or relative, ask for their help.


Key takeaway: The opportunities are huge if you can take the time to develop your brand and then promote it in your community.