PepsiCo introduces new corporate brand identityNew look is a symbol of transformation that captures the energy, optimism and ambition of PepsiCo. Innovation, mindfulness and hydration: Beverage trends to watchFrom homegrown sips to health-shaping drinks, consumers' beverage habits have shifted. Fuze Iced Tea and Skip campaign showcases the ice tea’s versatility ‘Flavour Delivered’ campaign uses photos of delivered meals to showcase Fuze’s pairing with favourite Skip delivered meals. Second Cup bringing ready-to-drink latte to Quebec grocery shelves Partnering with Labatt Breweries and Station Agro-Biotech helping to meet growing demand for canned coffee in Canada. Gatorade and Cheetos are among the Pepsi products getting a natural dye makeover PepsiCo announced in April that it would accelerate a planned shift to using natural colors in its foods and beverages. 7-Eleven Canada joins Food Banks Canada for Slurpee Name Your Price Day Happening on September 18 proceeds collected will be used to support food bank’s work in food insecurity in Canada. Keurig Dr Pepper Canada partnering with Cove Drinks Partnership will see Keurig Dr Pepper Canada adding popular zero sugar carbonated drink Cove Soda to its portfolio. Celsius Holdings and PepsiCo strengthen strategic partnership Celsius Holdings acquires the Rockstar Energy brand in the U.S. and Canada from PepsiCo, creating a total energy portfolio. Candy Can partners with Bandai Namco Entertainment for special edition Pac-Man beverage Partnership to celebrate the video game character introduced in 1980. Keurig Dr Pepper to acquire JDE Peet’s, separate into two independent companies Each company will be positioned to focus on strategies to drive growth in branded portfolio offerings. 1 2 3 4 5 Next Last
