Beverages

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. How can convenience retail sell this pivot?

Research indicates that convenience stores sell the most energy drinks, and women are an untapped market. Bloom Sparkling Energy aims to elevate the better-for-you beverage space with its female-led brand.

Jones Soda Co. was explosive last quarter, and if the trend continues, the year ahead looks even more promising.

A government official who was not authorized to speak about the announcement before it's made public broke the news.

It’s clear what began as a niche market has become a full-blown movement, stretching beyond Dry January. And c-stores need to be a part of it.

Ontario's win for convenience stores and Manitoba's risky milk price freeze.

Spirit Canada welcomes the change and will work with the Quebec government to support the implementation of the new rules.

KDRP recently partnered with J.P. Wiser’s whisky for a classic whiskey-and-ginger-ale premixed cocktail, rolling out now across Canada.