Beverages

How 7-Eleven Canada is leveraging freebies, exclusive product launches, and experiential pop-ups to drive summer foot traffic.

Innovation, higher-ABV offerings and bold new flavours are fuelling explosive growth, as consumers thirst for RTD.

Electrolit announced a multiyear partnership with Tennis Canada, becoming the official hydration partner of Tennis Canada and the National Bank Open presented by Rogers.

Tim Hortons creates a limited-time textural appeal in their summer menu with the launch of their Poppin' Frozen Quenchers and crispy chicken sandwiches.

The CBA released a statement directed at the National Assembly, stating that the bill banning the sale of energy drinks to children does not serve public health.

The QSR had discontinued its Root Beer Float in early 2023, but due to popular demand, A&W's iconic drink is back for a limited time.

The CICC says the under-16 sales ban skips public education, penalizes the most compliant retailers, and was passed without meaningful consultation.

The bill, scheduled to take effect in six months, makes Quebec the first province in Canada to adopt legislation banning the sale of energy drinks to most minors.