Coca-Cola Company expands its line of Simply juices
As Canadian consumers place greater scrutiny on the ingredients within the products they consume, beverage brand Simply is doubling down on its commitment to offering products made with simple, high-quality ingredients. The Coca-Cola-owned brand is looking to leverage its real juice credentials to drive brand trust across its entire portfolio.
To bring this philosophy to life, the brand has announced a new portfolio innovation alongside a nationwide retail sampling initiative designed to stimulate in-store trial and purchase.
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Simply Cranberry Cocktail added to the line of Simply juices
Simply recently expanded its product lineup with the introduction of Simply Cranberry. The new beverage is a tart-and-sweet juice blend produced using 100% Canadian cranberries and cane sugar. In line with the brand's established visual identity, the new cranberry offering is packaged in Simply’s clear carafe bottle.
Other juices in the existing line of juice include Simply Lemonade and Simply Orange Juice.
In tandem with the product launch, Simply is executing a national retail sampling program for Simply Orange Juice to encourage direct shopper engagement. The sampling initiative is being rolled out across major Canadian grocery and mass retail chains, specifically Walmart, Loblaws, and Sobeys.
