Category Marketing

The largest consumer survey of product innovation reveals winners in 43 categories.

Non-alcoholic beverages appeal to mostly younger and middle-aged consumers, focusing on health and wellness.

Leaders from across Canada weigh in on the issues, trends and opportunities shaping their businesses, convenience, forecourt and car wash.

Wax candy is making a comeback with a 108% growth in sales on Amazon for a wide range of products, two months after a 3.3x growth in social media conversations.

Stevia-based snacks, including energy drinks, dark chocolate, and protein bars, are becoming increasingly popular, with TikTok views surpassing 27 million.

From throat lozenges to pain relievers, the potential for healthy sales of OTC medications is looking downright feverish ahead of cold and flu season.

Younger generations driving growth in the plant-based market.