Category Marketing

Record refining margins and strategic Canadian investments drive $10.8 billion in quarterly earnings while mobility profit margins soften.

Inside 'Health House': Haleon’s immersive brand activation in Parkdale, Toronto connects OTC brands to everyday self-care.

The candy maker’s study polled Canadians about when and what kind of candy they buy.

A&W Food Services of Canada Inc. saw its sales and system size move upward in the third quarter of 2026, supported by successful menu promotions and network expansion.

Craft soda company expects 196% sales jump in Q3 2026 behind strong club channel and direct-to-consumer momentum.

C-stores can tap into the healthy spooky season trend with playful but healthy alternative to candy. Perfect for customers who ran out of candy or forgot to pick something up for that Halloween party.

The Chicago-based packaged food giant released its first quarter financial results for fiscal 2027, covering the period ending August 30, 2026.

Yves was discontinued after 40 years as consumer demand plummeted. Now, six Yves products are making a comeback under Maple Leaf Foods.

Adam Friedman and Philip Santini share ways c-stores can get a head start on food trends and define the difference between novelty and fads.

From curating the right selection to strategic in-store merchandising, beer and cider experts share how convenience stores can capitalize on shifting consumer preferences and format innovation to drive sales.