Category Marketing

An official sponsor of FIFA World Cup 2026, Canada is the only global market to feature soccer stars on Lay's packaging, including two Canadian players.

Mobile accessories are a valuable and growing category, as impulse buys and travel needs drive demand.

PepsiCo has released a limited edition version of a fan favourite, in a new can.

A&W Food Services of Canada Inc. announced its financial results for the 12-week period ended March 22, 2026.

Sean Cauterman, marketing director, growth brands, discusses 'natural next step' for Bubly brand.

New limited-time flavour for summer.

Protein-hungry Canadian consumers, looking for functional foods to support health goals like weight loss, drive higher sales and innovation for meat snacks.

Chemical Guys is a fast-growing car care brand across retail and digital, with top-ranked performance on TikTok Shop and a dominant position on Amazon.