2021 will see food and drink companies create solutions catering to mental and emotional wellbeing; be challenged to respond to new definitions of “trust,” “quality” and “essential”; and cater to a growing desire to be part of a community.
After a surge in sales during the COVID-19 lockdown, how do c-stores keep smokers coming back for more?As Canada locked down in the wake of the COVID-19 pandemic, Eyvind Dahl noticed something at his Renfrew, Ont.
Sign of the times: On-site communications speak volumes when it comes to enticing customers in store As Canadian consumers become more selective about where and when they shop, it pays to know which marketing strategies resonate with shoppers at the gas and c-store level.
Look, no hands: Convenience shoppers prefer to tap and pay Cash is no longer king, having been dethroned by shoppers opting for contactless payments at the c-store level. Fittingly, a primary driver is overall convenience, as shoppers seek quick and easy ways to pay, whether in store or at the pump, according to Convenience Store News Canada’s proprietary research report C-store IQ: A National Shopper Study. C-Store IQ is the first convenience and gas specific study that delves into the wants, needs, perspectives and habits of Canadian consumers. Of course, these days contactless isn’t just the word for tapping to pay with a credit card, debit card or mobile app—it’s a strategy to help combat the spread of COVID-19. According to C-store IQ research, the definition of convenience, for most shoppers, is an experience that ultimately saves them time and effort: 41% of those surveyed said it purely comes down to having a “convenient” experience and 34% define this as a “quick stop/in and out.” This need for speed extends to the checkout experience, where tap and pay rules.
Defining convenience: New data delves into the minds and habits of Canadian c-store shoppers Convenience means different things to different people, but for most c-store shoppers it’s about saving time and effort.