Marketing

Marketing

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  • Capitalize on key consumer moments

    There is a myriad of national or faux holidays occurring multiple times a month that present opportunities for convenience store retailers to leverage the occasion to increase sales and profits
  • C-store IQ: Loyalty Report

    63% of Canadian loyalty program members saying they are actively leveraging their membership and are satisfied with the program.
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  • C-store IQ: Marketing Report

    Sign of the times: On-site communications speak volumes when it comes to enticing customers in store As Canadian consumers become more selective about where and when they shop, it pays to know which marketing strategies resonate with shoppers at the gas and c-store level.
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  • Socially connected: Dépanneur R. Prud’homme

    Located on the edge of Quebec’s vast wilderness, Dépanneur R. Prud’homme combines a modern approach with small-town charm
  • Sweet strategies to drive seasonal candy sales

    The holiday season is in full swing and these seasonal insights can help convenience store retailers increase product sales.
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  • Change is the operative word at Dépanneur Simone

    Change is not only the one constant in life, but essential to running a successful business, according to Jasmin Faucher.
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  • Are you running successful promotions?

    There's a lot more to a well-run promotion than just getting the right product on the shelf. Take two minutes out of your day and watch our CCentral video, "Five ways to run a successful promotion...
  • Increase cough sales video

    We’re into a new year and the winter has definitely arrived for Canadians. As a c-store owner, you may notice more and more of your customers coming into your store looking for cough drops...