Marketing

Waypoint's summer campaign attracts all the music lovers
Q&A with Greenergy's Amanda Simpson.
Attracting women
Females shopping at c-gas stores dropped during the pandemic, but here’s how you can get them back.

Marketing
Maximize your reach this media buying season with Connected TV
Roku's head of Canadian advertising shares marketing tips for c-store brands and gas stations.
Marketing
Electrolit and Honda Indy Toronto team up
The company will be the official hydration partner at the 35th annual races.
Marketing
OREO teams up with Nintendo
Limited-edition Super Mario cookies will be available at select stores in Canada.
Marketing
New rules for advertising food and beverages to children
As of June 28, advertisers must submit ads for preclearance by Ad Standards Canada.
Marketing
Tim Hortons unveils new summer merchandise
The summer collection features Iced Capp floaties and other summer staples.
Marketing
French's introduces Ketchup Cotton Candy for summer
Proceeds from the sales will help charity.
Marketing
GURU Energy partners with CTV’s The Amazing Race Canada
The energy drink maker will sponsor a once-in-a-lifetime trip to the winners.
Marketing
Coca-Cola releases limited edition 'League of Legends' drink
Limited edition cans and bottles will debut in c-stores on June 12.
News
Parkland teams up with Aeroplan for new loyalty partnership
Multi-year agreement to launch this fall.
Marketing
Connecting with customers on the move
How convenience store brand marketers can maintain loyalty and market share in an uncertain market.
Beverages
Pepsi unveils refreshening new look
New logo and visual identity preclude company's 125th anniversary celebrations.
Foodservice
Report calls for restricting marketing to kids in stores and restaurants
Study looked at 'junk food power walls' at checkout aisles and designs that appeal to children.