What’s trending in sweet snacks
Mini rice cake snacks are trending as a low-calorie snack, with conversations up 24% in the last three months and sales continuing to rise.
Granularity is a platform that leverages AI to predict product trends from social media and search engines.
What’s trending?
Drizzilicious Mini Rice Cakes: These bite-sized rice cakes are gaining traction as a low-calorie snack and dessert option. Social media users are writing reviews praising the Birthday Cake and Salted Caramel flavours. The main appeal of this snack is that it satisfies sweet cravings without high calories.
It’s a snack that could fit great onto convenience store shelves because it appeals to both health-conscious and impulse buyers and offers an alternative to traditional sweet snacks.
Insights
- Interest in mini rice cakes has grown by 24% in search volume over the past three months, indicating strong consumer demand for light and satisfying snacks.
- Sustained Popularity: Mini rice cakes have been trending for 120 days, showing consistent engagement across social media.
- Amazon Sales Performance: The sell-through rank on Amazon for various mini rice cake snacks improved from 60 to 93 in the month of January (in the US), highlighting a rapid increase in sales.
- Retail Expansion: Major retailers like Walmart Canada and Costco have recently added Drizzilicious to their assortments, reflecting the growing popularity of these snacks.
How can trend predictions enhance your decision-making?
- Identifying gaps in product assortment: Assess how well your product lineup captures emerging trends and identifies market gaps.
- Optimizing marketing and promotions: Tailor marketing strategies based on how consumers use products, adapting to relevant terms, locations, and interested markets.
- Validating vendor pitches: Utilize market and consumer sentiment data to filter through product pitches.
