Social Media

Circle K Canada launches "What's Your Swirl Personality?" combining Froster drink customization, social media gamification and digital Beverage Club rewards.

SHINING STAR

Aiming to make McDonald's Canada a "beverage destination," the fast-food giant has created a new drink menu to attract younger customers.

The launch follows continued growth in RTD alcohol in convenience, particularly in single-serve formats featuring recognizable brands

Concert of a Lifetime Scratch & Win game engaged a new generation of lottery lovers, driving unprecedented basket size and becoming one of the fastest-selling tickets in BCLC history.

Partnership positions Ferrero to capitalize on the 2026 FIFA Men's World Cup and the 2027 FIFA Women's World Cup.

Happy Dad built a following in suburban and small-town convenience stores before breaking into bigger markets

At its core, Convenience Week highlights how convenience stores serve as community hubs.

Hartman Group finds consumer brands must develop new strategies to reach consumers with evolving cultural norms, shifting values.

Mini concert with STORRY streamed from Waypoint Convenience store part of BG Fuels’ Snack Session campaign.