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Decoding Trends

Blogs

  • 11/29/2024

    What’s trending in food and snack flavours

    As demographics are changing across the country, flavour profiles are rapidly evolving. Three important flavours on the rise are honey, spicy, and dill pickle.
  • 11/1/2024

    What’s trending in confectionery candy?

    Wax candy is making a comeback with a 108% growth in sales on Amazon for a wide range of products, two months after a 3.3x growth in social media conversations.
  • 10/4/2024

    What’s trending in snacks?

    Stevia-based snacks, including energy drinks, dark chocolate, and protein bars, are becoming increasingly popular, with TikTok views surpassing 27 million.
  • 9/6/2024

    What's trending in immune boosting beverages and snacks

    Consumers showing greater interest in immune booster shots and drinks, driven by an increasing variety of product options.
  • 8/6/2024

    What's trending in protein bars?

    Consumer interest in zero-sugar protein bars is on the rise with searches up 57%, driven by popularity of new brands in the market.
  • 7/4/2024

    What's a trend in confectionary candy?

    As consumers increasingly explore nostalgic and innovative candy options, taffy candy is surging on search engines, Tiktok and Youtube. Taffy-related posts on TikTok have received 355,000 likes above the median in the candy category.
  • 6/3/2024

    What's trending in ready-made meals?

    As consumers increasingly seek affordable and convenient meal options, convenience stores are emerging as a competitive alternative.
  • 5/13/2024

    What's trending in energy drinks?

    Consumer interest in Cherry Slush flavours is on the rise, driven by the increasing popularity of a few brands that feature this flavour.
  • 5/7/2024

    What's trending in energy drinks?

    Consumer demand for Accelerator is surging thanks to Travis Kelce.
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