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Decoding Trends

Blogs

  • 7/4/2024

    What's a trend in confectionary candy?

    As consumers increasingly explore nostalgic and innovative candy options, taffy candy is surging on search engines, Tiktok and Youtube. Taffy-related posts on TikTok have received 355,000 likes above the median in the candy category.
  • 6/4/2024

    What's trending in ready-made meals?

    As consumers increasingly seek affordable and convenient meal options, convenience stores are emerging as a competitive alternative.
  • 5/13/2024

    What's trending in energy drinks?

    Consumer interest in Cherry Slush flavours is on the rise, driven by the increasing popularity of a few brands that feature this flavour.
  • 5/7/2024

    What's trending in energy drinks?

    Consumer demand for Accelerator is surging thanks to Travis Kelce.
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