What's a trend in confectionary candy?
Granularity is a platform that leverages AI to predict product trends from social media and search engines.
What's trending?
Taffy Candy
Why?
Interest in saltwater taffy has surged, evidenced by a 5.89% growth in searches over four months. On TikTok, saltwater taffy posts garner 354,900 likes, significantly above the median for the candy category. While YouTube videos featuring taffy attract 14,910,600 views above the median, showcasing its widespread appeal.
Numerous new products are entering the chewy candy sector this year, and consumer demand is picking up these new offerings. Additionally, consumers are actively engaging in discussions about them.