What's a trend in confectionary candy?
As consumers increasingly explore nostalgic and innovative candy options, taffy candy is surging on search engines, Tiktok and Youtube. Taffy-related posts on TikTok have received 355,000 likes above the median in the candy category.
Granularity is a platform that leverages AI to predict product trends from social media and search engines.
What's trending?
Taffy Candy
Why?
Interest in saltwater taffy has surged, evidenced by a 5.89% growth in searches over four months. On TikTok, saltwater taffy posts garner 354,900 likes, significantly above the median for the candy category. While YouTube videos featuring taffy attract 14,910,600 views above the median, showcasing its widespread appeal.
Numerous new products are entering the chewy candy sector this year, and consumer demand is picking up these new offerings. Additionally, consumers are actively engaging in discussions about them.
Insights
- Consumers are starting a wave of interest in nostalgic and authentic candy, framed by a decrease against processed candy. This nostalgia will be important for C-Stores to leverage in Q3 and Q4 this year.
- Interest in saltwater taffy has surged, with a 5.89% growth in searches over the past four months
- Taffy-related posts on TikTok have received 354,900 likes, significantly above the median for the candy category
- YouTube videos featuring taffy have garnered 14,910,600 views, also above the median for the candy category
- Candy companies are pushing new flavours of taffy, and consumer engagement is notably high
How can trend predictions enhance your decision-making?
- Improve product assortment: Assess how well your product lineup captures emerging trends and identifies market gaps.
- Optimize promotions: Tailor marketing strategies based on how consumers use products, adapting to relevant terms, locations, and interested markets.
- Inform product Innovation: Utilize data to filter through product pitches to hone into the new products that matter. Test products based on market data rather than a gut instinct.
