What’s trending in beverages?
Granularity is a platform that leverages AI to predict product trends from social media and search engines.
What's Trending?
Non-Alcoholic Beverages: Yes, we already know that non-alcoholic beverages are growing in importance, but let’s not forget how fast this space is evolving. As we head into the summer months and occasions like Mother’s Day, non-alcoholic wine is becoming an essential part of assortments. Consumers are actively looking for sophisticated alcohol-free alternatives, and the demand isn’t slowing.
New products are also entering the market. Brands such as Surely Non-Alcoholic Wine, Leitz Eins Zwei Zero, TÖST Non-Alcoholic, and Noughty Wine are trending. They are able to appeal to both casual drinkers and those fully committed to alcohol-free lifestyles. There is also an emergence of excitement for alcohol free functional spirits (e.g. non alcoholic tequila).
With Mother's Day approaching, non-alcoholic sparkling wines are becoming popular gift options.
Insights
- Market Growth: The non-alcoholic wine market in Canada is projected to reach approximately US$49.8 million by 2030, with a compound annual growth rate (CAGR) of 11.4% from 2024 to 2030. (Source)
- Major retailers are expanding their non-alcoholic offerings. For instance, the LCBO reported that non-alcoholic beverage sales nearly doubled from $5.7 million in 2023 to $10 million in 2024, encompassing products like NA beer, cider, wine, pre-mixed cocktails, and spirits. (Source)
- In Canada, social media interactions concerning non-alcoholic alternatives increased by 23% in February 2025 compared to the same period in 2024, indicating a growing consumer interest and acceptance.
- Seasonal Relevance: With Mother's Day approaching, non-alcoholic sparkling wines are becoming popular gift options. CStores have introduced non-alcoholic sparkling wines in their Mother's Day ranges, catering to the growing demand for sophisticated, alcohol-free celebratory drinks.
How Can Trend Predictions Enhance Your Decision-Making?
- Reviewing Product Assortment: Assess your current beverage offerings to ensure they include non-alcoholic options, particularly wines, to meet evolving consumer preferences.
- Seasonal Promotions: Capitalize on upcoming events like Mother's Day by featuring non-alcoholic wines in gift packages or promotional displays, appealing to customers seeking inclusive celebratory options.
- Validating brand pitches: Utilize data to filter through product pitches to hone into the new products that matter. Test products based on market data rather than a gut instinct.
