Summer Holidays

Tap into seasonal success with data, trends and innovations from beverage alcohol leaders.

"Transparency and real ingredients are also increasingly important to RTD consumers looking for quality and real callouts on packaging."

"Create strong call outs for your local/craft sections, as this attribute becomes increasingly important and top of mind for shoppers."

"Sparkling wine continues to be a standout category with strong momentum, as consumers increasingly view it as an everyday indulgence rather than a product reserved for special occasions."

"We’re seeing a clear trend toward premiumization—shoppers want to invest in quality, seeking out elevated experiences, whether that’s a smooth craft lager or a sophisticated hard seltzer."

"Economic mindfulness is what is pushing consumers to seek better value, smaller formats and high ABV options—seeking out a 'better bang for your buck'."

"Don’t try to go head-to-head with the LCBO. That’s a losing game. Instead, stock something different—something with a story."

"Convenience retailers can lean into flavour, ensure core products are well-stocked and chilled, and don’t overlook the growing demand for low and no alcohol options."