Marketing Tactics

Join Colleen Cronin, managing director of Shopper Marketing Media, and Pat Pellegrini, CEO of Vividata, as they share the value of female shoppers and how convenience-gas operators and brands can widen their appeal.

Change pairs 7-Eleven convenience with Petro-Canada and Esso/Mobil fuel stations.

In the last two years, participating washes have raised thousands of dollars for CSRO.

MapArt+ Distribution has launched the "Canada Forever" line of auto magnets, designed to showcase Canadian Pride and have fun with it.

Event meant to celebrate both the popular treat and Winnipeg as being the Slurpee Capital of the World for 20 years.

Lineup includes some returning favourites and some new cold beverage flavours.

The private label category is attracting more consumers to c-stores with expanded offerings and savings.

A sweet escape.