With more consumers seeking over-the-counter medications, it’s prime time for c-stores to stock products that help ease symptoms—from scratchy throats to headaches—and promote self-care year-round.
"Economic mindfulness is what is pushing consumers to seek better value, smaller formats and high ABV options—seeking out a 'better bang for your buck'."
"We’re seeing a clear trend toward premiumization—shoppers want to invest in quality, seeking out elevated experiences, whether that’s a smooth craft lager or a sophisticated hard seltzer."