Brand Campaigns

Hershey Canada’s Sana Goguen breaks down the retail strategy behind the "I Love Reese’s Day" Circle K takeover and how high-visibility experiential marketing drives c-store sales.

It's currently available only for a limited-time exclusively at Circle K.

Aiming to make McDonald's Canada a "beverage destination," the fast-food giant has created a new drink menu to attract younger customers.

Amid ongoing tariff threats, retailers and companies take steps to turn lemons into lemonade, taking the opportunity to celebrate their Canadian-ness and educate consumers.